On Demand Webinar:
Everything you need to know to transform your marketing organization

 

Today’s consumers aren’t searching for healthcare facilities. They’re looking for information and services on diseases, treatments and occasionally physicians. And internal healthcare marketers are facing mounting pressure to grow revenue with shrinking budgets.

It’s time to substantially pivot how we think and talk about marketing and our role within the health system. Time to become a revenue center.

This webinar discusses best practices for embarking on this journey and how others have successfully transformed the perception and accountability of marketing within their health systems.

Watch the presentation to learn:

  • What to expect throughout various phases of maturity
  • How to attract internal champions and convert skeptics
  • How to track marketing performance and calculate ROI
  • How partnering with other departments can enhance the patient experience