On Demand Webinar:
Socializing the Importance of CRM:
How VCU Health Gained Operational Buy-In and Demonstrated System-Wide Value

Speakers: Alexa Warner, Strategy & Marketing Associate Director, VCU Health
Rachel Neely, Senior Healthcare Consultant, Evariant


With the industry shifting towards a more scientific approach to marketing, via advanced data collection, modeling and targeted outreach, the Marketing Department at Virginia Commonwealth University Health System (VCU) recognized the need to adopt a healthcare customer relationship management (HCRM) platform to strengthen their consumer, patient, and physician engagement. To get the full benefit of their HCRM solution, VCU knew they needed operational buy-in across the system.

On Tuesday, September 19 at 1pm ET, Alexa Warner, Strategy and Marketing Associate Director at VCU Health and Rachel Neely, Senior Healthcare Consultant at Evariant, will share lessons learned on achieving buy-in, piloting projects to show early wins, and connecting operation and marketing (hint! The contact center is the key).

Register for this webinar to learn:

  • Best practices for communicating across departments about a new technology and its impact on operational processes and outcomes.
  • How to demonstrate success through pilot programs and campaigns.
  • The impact that HCRM has across a health system beyond marketing, including the contact center, physician practice plans, and population health initiatives.