Webinar: Understanding Predictive Models in Healthcare
Using data, science and actionable models to drive campaign outcomes
Predictive analytics answers the primary question – Who are the most likely candidates for health services?
Healthcare systems can optimize marketing efforts by incorporating predictive modeling. And, with the shift to value-based healthcare, predictive modeling can help by strategically targeting patients who need preventative care.
This webinar explores:
- The basics of predictive modeling;
- Two types of models;
- How predictive models help in the shift to value-based healthcare; and
- Campaign strategies and testing using predictive models