Resources

Webinar: Understanding Predictive Models in Healthcare

Using data, science and actionable models to drive campaign outcomes

Predictive analytics answers the primary question – Who are the most likely candidates for health services?

Healthcare systems can optimize marketing efforts by incorporating predictive modeling. And, with the shift to value-based healthcare, predictive modeling can help by strategically targeting patients who need preventative care.

This webinar explores:

  • The basics of predictive modeling;
  • Two types of models;
  • How predictive models help in the shift to value-based healthcare; and
  • Campaign strategies and testing using predictive models

Watch the Predictive Models Webinar Recording

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