On Demand Webinar:
Marketing’s Secret Weapon for Improved Patient Engagement


With the right strategy and tools, hospitals and health systems can better acquire, retain and engage patients, beyond the point of care, to provide a unique and personalized healthcare experience.

This presentation explores why marketing automation (MA) improves patient engagement, how it works, and several use cases for healthcare – such as delivering personalized “journey-based” interactions.

In addition, attendees will learn:

  • Best practices for getting started with MA
  • How other organizations made the transition from “Before MA” to “After MA
  • What impacts that transition has on budgets, staff, planning, and go-to-market approaches
  • Where MA fits in the marketing mix and MarTech stack
  • Some of the benefits and results from MA