On Demand Webinar:
Marketing’s Secret Weapon for Improved Patient Engagement
With the right strategy and tools, hospitals and health systems can better acquire, retain and engage patients, beyond the point of care, to provide a unique and personalized healthcare experience.
This presentation explores why marketing automation (MA) improves patient engagement, how it works, and several use cases for healthcare – such as delivering personalized “journey-based” interactions.
In addition, attendees will learn:
- Best practices for getting started with MA
- How other organizations made the transition from “Before MA” to “After MA
- What impacts that transition has on budgets, staff, planning, and go-to-market approaches
- Where MA fits in the marketing mix and MarTech stack
- Some of the benefits and results from MA