On Demand Webinar:
Marketing’s Revenue Contribution:
How Lehigh Valley Health Network Proved the Value of Marketing Efforts to the C-Suite
Dan Lavelle, Administrator, Marketing, Lehigh Valley Health Network
Gary Druckenmiller, Vice President, Marketing Practice Lead, Evariant
Healthcare marketers are being held to new levels of accountability and expected not only to attract and retain new patients, but also prove the return on investment of the marketing budget.
Dan Lavelle, Administrator, Marketing at Lehigh Valley Health Network and Gary Druckenmiller, Vice President, Marketing Practice Lead at Evariant discuss measuring marketing program success and delivering C-suite ready dashboards that cover more than just likes, shares, click-throughs, and site visits.
Watch the presentation to learn how to:
- Determine which technologies are needed to measure the impact of your marketing programs
- Transform marketing into a revenue-generating department
- Make sense of marketing data and present it in a digestible format
- Leverage marketing analytics to improve processes throughout the health system