On Demand Webinar:
Marketing Metrics that Matter:
How to Present Analytics that Speak the
C-Suite's Language

 

Learn how leading health systems have developed goal-driven marketing metrics within their organizations to substantiate their marketing programs. The presentation examines the availability, timeliness, and accuracy of marketing data and what metrics to report on to demonstrate the most impact.

Watch the presentation to learn how to:

  • Report the ROI of programs to gain internal buy-in and validate budget requests
  • Determine which technologies are needed to measure the impact of your marketing programs
  • Transform marketing into a revenue-generating department
  • Develop successful programs that do more than drive likes, shares, and click-throughs
  • Leverage marketing analytics to improve processes throughout the health system