On Demand Webinar:
Mapping the Perfect Customer Experience
Expanding Marketing’s Charter – How Journey Mapping Supports Everything from Pre- to Post-Encounter


A shared system wide view of the Perfect Customer Experience offers the opportunity for marketing to help fill the gaps to create deeply personalized experiences. The final session of the series builds on the previous two with a discussion of how customer journey maps can identify opportunities for improved operational effectiveness from providing reminders and best practices pre-clinical encounter, to guiding patients through recovery with prescribed post-care follow-ups, to ongoing preventative nurturing and cross-selling.

Learning Points

  • How to identify and quickly address gaps through the entire customer journey
  • How to build a people-centered health system that transforms patient experiences
  • How to measure the success from achieving the perfect customer experience