On Demand Webinar:

Focused Growth: How Mercy Health Improves Network Utilization by Aligning People, Performance Data, and Technology


Like many hospitals and healthcare providers, Mercy Health wants to accelerate market share growth, improve network utilization, expand business-to-business sales opportunity, and better track pipeline. With five distinct, but coordinated, teams Mercy Health successfully aligns strategic growth improvement efforts with business development resources. Hear how they’ve expanded the role of traditional physician liaison beyond outreach efforts to focusing on growth in nontraditional retail urgent care, improved commercial payer mix, and work with external outreach hospitals and providers, employers/parishes and post-acute providers. Achieving these objectives started with a new way of approaching business development and team structures and continued with arming teams with the proper resources, incentives, and intelligence.

Watch this webinar to understand:

  • Adopting new technology backed by data-driven best next action intelligence
  • Developing a strategic organizational plan to align resources with multiple areas of growth
  • Utilizing reporting and ROI to measure liaison team performance