Making Data Matter:
Driving Towards Return on Investment
It’s time to change the conversation from marketing as a cost center to marketing as a revenue generator, from vanity and activity metrics to marketing ROI . To do so marketers need the right tools to track, measure, and report on campaign success. Furthermore, they need to create a continuous learning process’ to ensure each campaign is more successful than the last.
The final webinar of the Making Data Matter series showcases what marketers need to know in order to properly track revenue contribution by service line and how to become a high-yielding revenue machine.
Watch this webinar to:
- Understand the data, integrations, and methodology that supports true ROI calculations
- Learn how to present reporting metrics that justify marketing budget and change marketing’s charter
- Discover how to talk about data and metrics in a new way that resonates with the C-Suite
- Hear lessons learned when creating a culture of continuous learning