On Demand Webinar:
Making Data Matter:
Driving for Optimization

 



Consistent optimization of marketing campaigns is vital to maximize high-value service line growth and marketing’s return on investment. Yet, consistent optimization is challenging with the abundance of data available. How do you best determine what’s working and what should change?

The Making Data Matter webinar series continues with this deep dive into the types of real-time, on-the-fly optimizations to evaluate during the course of patient acquisition and/or retention campaigns. The presentation will also explore how post-mortems support phase-over-phase improvements.

Watch this webinar to understand:

  • Key metrics to evaluate when optimizing channel and tactic mix
  • When to leverage in-flight and post-mortem performance data
  • How frequently to test new attributes during a campaigns
  • Commonly missed areas for multi-channel campaign improvement