On Demand Webinar:
Making Data Matter:
Driving Marketing Strategy


As marketers, we know we should be data-driven in our decision making, but what does that mean? Data without insight is just numbers – useless if it can’t be used to drive strategy. Effective marketing, with indisputable value, relies on applying best practices for interpreting data and performance results.

But first, you need to identify the right goals and market opportunity to develop the right strategic plays.

Watch this webinar to understand:

  • How to align marketing strategy development with organizational goals and objectives
  • Considerations related to operational readiness at the service line level
  • Best practices for evaluating market opportunity
  • Benefits of an enterprise HCRM platform to track response and return on investment of multi-channel programs