On Demand Webinar:
Data is Meaningless, Analytics are Everything

 

How to Optimize Targeted Marketing with Predictive Analytics

Optimizing landing pages, ad copy, keywords, and other channels are ways to lower your cost-per-response. What if you could target the consumers and patients with the highest likelihood to respond to a campaign for a specific service or procedure across multiple channels? This webinar will discuss how leveraging concurrent predictive analytics can pinpoint optimal targets, with statistical precision, who are most likely to respond to your campaign.

After watching this webinar, you will understand:

  • How concurrent approaches are used in healthcare marketing
  • What predictive modeling is, specifically related to optimal consumers and patient targets
  • Use cases for optimized targeted marketing campaigns
  • Steps needed to get started with predictive modeling
  • How this approach optimally impacts marketing ROI, reduces campaign costs, and ultimately increases response rates