Ondemand Webinar:
Marketing Metrics that Matter: How Lehigh Valley Health Network Demonstrates Marketing's Revenue Contribution

 

By measuring marketing impact on business metrics, the marketing team at LVHN can look their CFO in the eye and say for every dollar invested in marketing the system receives nearly eight dollars back in payments. Equipped with the right technology, marketing teams can evolve past conversations focused on physicians on billboards, social shares or website visits to deliver C-suite ready dashboards that show marketing’s contribution to revenue.

Watch this session to learn how to develop quarterly C-suite dashboards that summarize the metricsthat matter, such as lead-to-patient conversion rates, marketing’s impact on payor mix, marketing ROI, and revenue contribution.