On Demand Webinar:
Acquire More Patients:
Lessons Learned from Hundreds of Bariatrics Campaigns

 

The adult obesity rate is approaching 40%, the highest rates ever documented by NHANES*. And while weight management is a major concern for many Americans, there are many hurdles preventing consumers who need a bariatrics procedure from becoming patients.

In this webinar, we’ll examine the healthcare consumer journey from initial guide download to attending the seminar to the procedure–and ways healthcare marketers can optimize this process to convert more leads to patients. This decision-making process often can last over eight months with many chances for consumers to “fall out of the funnel”.

Watch this webinar to learn:

  • Best practices for launching an efficient bariatrics campaign
  • Tips for counteracting the seasonality of consumer behavior around weight management
  • Common mistakes people make with this service line campaign, and how to fix them
  • Lessons learned from running hundreds of weight management acquisition campaigns
  • The impact of a multichannel, integrated approach

*The State of Obesity: Better Policies for a Healthier America 2018