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5 Things to Consider in Your FY20 Marketing Plan


With the new fiscal year approaching, it’s strategy crunch time to refine priorities, goals, and budget requests. Join Dan Lavelle, VP of Healthcare Marketing, as he breaks down the five most critical areas you need to consider before finalizing your annual marketing plan. Enter the new fiscal year equipped with the actionable, strategic knowledge to drive smarter patient acquisition and retention and achieve success for your health system.

Watch the webcast to learn how to:

  • Identify market trends and top health predictors that inform campaign strategy.
  • Measure, manage, and optimize resources for ultimate budget utilization.
  • Assess the effectiveness of marketing campaigns and reprioritize focus areas based on top opportunity analysis.
  • Establish service line goals and understand the best next action for optimal results.