Campaign Tactics/Multi-Channel Integration with Digital at the Core


Watch the whole webinar recording.

Penn Medicine, a top 10 hospital as ranked by US News & World Report, recognized a need to transform their marketing.

In this webinar, Penn Medicine’s Chief Marketing Officer shares how the organization aggressively implemented a precision marketing approach and new marketing technologies to execute over 100 successful digital CRM campaigns with a 56% year-over-year improvement in conversion rate and a 46% year-over-year decrease in cost per acquisition.

By utilizing a healthcare CRM platform built for patient, physician, and care engagement, Penn Medicine adapted to both volume and value scenarios and adjusts quickly based on campaign performance to improve profitability.