Campaign Best Practices – The Cycle


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Approximately 156M people are online now and in need of a health solution1. 70% of hospital site traffic comes from Search2, and those who book an appointment conduct 3x as many searches.

Attracting new patients from paid search and social media is both an art and a science. During this webinar, Chris Girardi, head of Evariant’s campaign center, will share what works when it comes to driving qualified Orthopedics leads and patients from digital.

Watch the presentation to learn:

  • Best practices for launching multi-channel digital service line campaigns
  • Benchmarks specific to orthopedic campaigns
  • Follow-up plans and approaches after bringing in the new leads
  • How to plan for future campaigns

You will get a look behind the curtain on how to better target Facebook ads, craft the optimal creative and call-to-action, and ultimately improve digital conversions. In addition, Chris will share specific digital benchmarks for Orthopedic campaigns including cost-per-acquisition.


1Nielsen @Plan, Market Sizing Report, Q2 2014
22016 Google/Millward Brown Digital “Path to Treatment Study