Connected, personalized consumer and patient experiences are the key to improving engagement throughout the care journey, optimizing growth, and keeping patients for life. With a HCRM solution, marketers deliver tailored, personalized interactions across multiple channels. This results in an engaging patient experience no matter how, when, or to whom they speak.
Aggregate Marketing Data from Multi-Channel Campaigns
Consumers and patients interact with health systems on many platforms throughout their healthcare journey, including websites, social media accounts, email, call centers, patient portals, and more. At the point of interaction, each of these channels collects valuable consumer and patient information. This information is their golden ticket to driving highly targeted multi-channel patient engagement.
Create Patient-Centric Multi-Channel Campaigns
To enable multi-channel marketing campaigns, marketers must integrate their EHR data with an HCRM. This ensures consumers and patients have a seamless, personalized experience regardless of the communication channels they use.
Engaging with patients across channels helps them feel recognized and important throughout their journey with your organization. By adopting this multi-channel approach, healthcare marketers encourage retention and extend patient lifetime value.