See a complete list of upcoming webinars and events.
Award Winning Marketing: How Trinity Health – Michigan Region Drives ROI by Layering Consumer Experience with MarTech
The Trinity Health Michigan Region marketing team recently received an eHealthcare Leadership Award for their marketing effectiveness with an impressive ROI centered on strategic growth initiatives
- Today’s marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.Centralized access to executive-ready and marketing-role based dashboards showing leads, payer mix, patient conversions, cost per acquisition, and ROI are essential. Allowing your leadership team real-time access and accurate views of marketing performance in a business relevant context. Ultimately, the marketing metrics that matter transform marketing departments from a cost center to a revenue-generating, patient growth machine.
Consumers now behave differently when making healthcare decisions. They take more ownership of their journey and depend less on referrals from physicians. The right strategy and enabling-technology is at the heart of success. Join expert Jean Hitchcock, President at Hitchcock Marketing and Communication, as she discusses the pillars for successfully leveraging a healthcare CRM to drive revenue and meet consumer expectations in terms of personalized communication, omnichannel experiences, and consistency throughout the care continuum.
Best Next Actions to Grow Referrals Series Part 5: Closing the Gap with Leadership on Outreach Impact
While most business development leaders understand the importance of driving in-network referrals and addressing the reasons providers take cases out-of-network, it can be difficult to measure exactly how outreach efforts are working. The final webinar in the Best Next Action to Grow Referrals series delves into the best practices for presenting goals and performance to the C-Suite. You will hear several real examples of how to interpret market-level intelligence for optimal outreach delivery.
Best Next Actions to Grow Referrals Series Part 4: How Seattle Children’s Maximizes the ROI of a Small Liaison Team
Liaison teams come in all shapes and sizes. In this session, Laurel Hopkins, Manager of Physician Relations at Seattle Children’s Hospital, provides resources and practical tools to grow and retain referrals using proven playbooks that enable even small liaison teams to demonstrate targeted growth and ROI. Learn how to prioritize the right outreach and execute initiatives to improve referral rates.
With only several minutes face-to-face with each provider, liaisons need to make the most of each conversation—whether that’s to better understand referral activity, capture feedback and issues, or follow up on previous interactions. This 5-part webinar series continues by building off the foundation of part one and two with a deep dive into strategies liaison teams should use when preparing for various outreach activities.
Best Next Actions to Grow Referrals Series Part 2: Mercy Health’s Roadmap to Provider Outreach Success
Performance measurement is a journey, and Mercy Health is blazing the trail. They started their business development transformation with goals of improved network utilization, expanded business opportunities, and better performance tracking. Leaders from Mercy Health, Carlos Saenz, VP of Business Development, and Chandra Mowli, Director of PRM and Business Intelligence, discuss how they incentivize and demonstrate targeted growth.
Do you know how to increase patient volume from referrals through better physician alignment? Here’s a hint: it starts with understanding how to glean market and referral intelligence from claims data. Part 1 of this series offers a strategic approach to understanding provider activity and loyalty, pinpointing market opportunities, and understanding Best Next Actions for network utilization.
Perfecting campaigns for a specific market and audience takes effort. But what happens when you need to expand to new markets? Marketers need a proven playbook that scales the “perfect campaign” to areas with distinct characteristics. Join the Chief Marketing Officer from Nemours Children’s Health System as she breaks down how they scaled successful playbooks within existing markets as well as new markets.
Human interactions are core to healthcare, yet many providers undervalue and underinvest in the contact center despite it being an invaluable contributor to the overall patient experience. When a healthcare consumer calls looking for information, to register for an event, for referrals, or to schedule an appointment, they want an easy, seamless experience comparable to other direct-to-consumer brand interactions.
When MU Health Care discovered key data gaps affecting their ability to acquire and retain patients through both marketing efforts and physician outreach, the team sought to better understand who their consumers are and what referral patterns exist within the health system. Strong collaboration between the marketing and business development teams drives smarter growth and market share.
Performance measurement is a journey, and Mercy Health is blazing the trail. They started their business development transformation with goals of improved network utilization, expanded business opportunities, and better performance tracking in mind. But what did their roadmap look like, and how did they approach the change?
Do you have a small physician relations team and struggle to connect with all the physicians in your market? Are your physician liaisons building relationships with intent? Learn how to prioritize and execute initiatives based on organizational and service line goals, and then measure success to gain insights into which tactics improve referral rates.
By outlining each interaction throughout the entire patient journey—before and after clinical episodes—and focusing on how each touch can be improved, health systems create strategic journey maps that personalize and target consumers to better attract and retain patients.
How can we change the fact that healthcare consumers are dissatisfied when their first interactions aren’t consumer-centric? Access and contact centers are your front doors. Yet, call experiences are undervalued and underinvested despite being key patient acquisition, engagement, and retention touchpoints.
With vital information on the caller’s preferences and history (including marketing campaign interactions), call center agents convert more callers into patients, provide better and more proactive referrals, and ultimately improve marketing attribution and ROI.
The final session of the Cross-departmental Collaboration series teaches viewers how to align with the strategic planning and network development to drive high-value growth, improve network utilization, and extend patient lifetime value.
Cross-departmental Collaboration: How Marketing and the Call Center Work Together to Drive the Patient Experience
In order to provide precise, personalized patient care, the marketing team and call center must work cohesively and in harmony. Part 2 of this series lays the foundation on how call center and marketing operations, staffing, and collaboration improve efforts to engage, acquire, and retain the right patients.
Construct the ideal modern marketing department structure to achieve the biggest strategic impact, drive high-value service line growth, and extend patient lifetime value. The discussion will include best practices for change management and instilling a culture of interdepartmental collaboration.
Join Dan Lavelle, VP of Healthcare Marketing, as he breaks down the five most critical areas you need to consider before finalizing your annual marketing plan. Enter the new fiscal year equipped with the actionable, strategic knowledge to drive smarter patient acquisition and retention and achieve success for your health system.
The hospital call center is the virtual front door. The evolution of consumerism in healthcare presents a huge opportunity for Marketing and Call Centers to execute a seamless, omnichannel approach where agents provide a more consumer-centric experience where they know exactly who’s calling and why.
It’s time for a critical shift into how we identify our top opportunities for growth. This transformation in marketing and provider outreach planning provides better insight into your best next action, meaning performance metrics will improve and ROI will outpace previous periods.
Geisinger and Penn Medicine have embarked on the journey to understand the impact of Customer Lifetime Value. Learn how they are tackling this question. Take home actionable benchmarks and best practices to identify the value levers that drive intended results, by line of business and by major customer segment.
In this webinar, we’ll examine the cardiology care journey of at-risk consumers and how to optimize their journey to convert more leads to patients. Attendees will understand how to deploy proven playbooks, complete with strategies and tactics, immediately to nurture consumer relationships and achieve smarter patient acquisition and retention.
Learn how to examine the key steps to adopting a prediabetes population health initiative. With the right tools, marketers can develop a precision marketing strategy that effectively drives smarter patient acquisition and retention; and ultimately, saves the health system thousands of dollars downstream.
In this webinar, we’ll delve into the best practices for marketing to a high-risk, pre-diagnosed population. Learn how to develop a precision marketing strategy that pinpoints the most at-risk consumers and patients, and delivers the right message through the right channel to create patients for life.
Join this webinar to gain the key strategies of driving smarter patient retention by addressing all patient needs within a single call. A demonstration will be held on how the Evariant Engagement Center solution can be used to facilitate successful post-discharge call experiences.
Watch this session to learn how to develop quarterly C-suite dashboards that summarize the metricsthat matter, such as lead-to-patient conversion rates, marketing’s impact on payor mix, marketing ROI, and revenue contribution.
Effective physician outreach drives high-value service line growth with network utilization and internal referrals, yet many field liaisons often encounter communication issues resulting from outdated practices and a lack of modern-technology. Watch this webinar to refine your PRM strategy with these best practices for liaison efficiency in the field.
Engagement with patients post-discharge is an essential step in creating patients for life. Healthcare organizations can take a more proactive approach in the well-being of their patients by giving special attention to high-risk patients to prevent unnecessary readmissions, create relationships, and create a personalized journey.
As we make our way into 2019, many of us are thinking about our Marketing Resolutions and how we can improve our marketing strategies for success this year. With consumer experience at the forefront of patient acquisition and retention, it is crucial that we prioritize our consumers by actualizing these Top Marketing Initiatives.
Evariant examines the healthcare consumer journey from initial guide download to attending the seminar to the procedure–and ways healthcare marketers can optimize this process to convert more leads to patients.
Mergers and acquisitions continue to be at record highs, and as such, standardization and unification is top of mind for many health care systems. But how do you balance the needs and strategic plans at the system level with variances found in different regions and markets?
Consumers have long endured experiences that don’t meet their expectations when engaging healthcare systems for services. However, consumers now have more choices than ever when it comes to seeking health services and providers must invest in the tools and engagement tactics that achieve patient loyalty.
It’s time to change the conversation from marketing as a cost center to marketing as a revenue generator, from vanity and activity metrics to marketing ROI. Learn how to use the right tools to track, measure, and report on campaign success to become a high-yielding revenue machine.
Healthcare’s digital presence is constantly growing and, while digital in healthcare is past the infancy stage, many people still fall victim to common misconceptions about digital marketing. These mistakes have plagued the industry and limited its digital efforts.
Healthcare’s digital presence is constantly growing an effective digital strategy is an important tool for an organization’s success. While digital in healthcare is past the infancy stage, many people still fall victim to common misconceptions about digital marketing that have plagued the industry and limited its digital efforts.
The customer experience encompasses all interactions within their healthcare journey. With the actionable intelligence from HCRM-enabled call center technology, call center agents have all the tools necessary to become the critical piece of strategic high-touch communications.
Physician outreach improves network utilization. However, field liaisons often encounter communication issues resulting from outdated practices and a lack of modern technology. These ten tips are easy to adopt and will leave your team asking, “Why didn’t we do these sooner?”
Consistent optimization of marketing campaigns is vital in order to maximize marketing results and Marketing Return on Investment. With the abundance of data available, parsing which pieces of data should be evaluated is the hardest part of the optimization process.
More convenient access to care is changing the way the healthcare industry operates and results in a drastic increase in patient attrition rates. It’s time to re-imagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.
Consumers today expect personalization in every aspect of their lives – and healthcare is no exception. The shift must be made to engage potential patients from the first lead inquiry throughout their journey to treatment and the post-care relationship.
Marketers need to maximize the value of each touch with a consumer in order to increase engagement. Find out how a multi-channel approach can help and the best practices for using a data-driven approach to optimize your multi-channel campaign strategy.
Data without insight is useless to marketers. But effective marketing can deliver indisputable value and drive strategy. Tune-in as we reveal the best practices for interpreting data and performance results to improve marketing strategies.
Personalization is the standard across modern-day industries, yet healthcare is unable to deliver a comparable experience. This change starts with the call center. Learn how you can transform your call center into a profit center for smarter patient acquisition and retention.
Tune-in as we share the best practices for PRM implementation and the key components health systems must consider when integrating a physician solution for the first time to streamline their value.
Learn the best practices for leveraging data and how to optimize it for organizational growth and increased ROI to improve patient acquisition and retention rates.
An effective PRM tool grants organizations the necessary competitive edge in finding the right physicians. Develop the correct strategies for physician engagement and growth opportunities.
Transform your marketing department from cost center to a revenue-generating growth machine by showing how marketing efforts impact ROI in terms of high-value service line growth.
Incorporating marketing automation will increase engagement throughout your patient’s journey following the first lead, which has proven to increase rates of acquisition and retention. Learn how to utilize HCRM with marketing automation to increase your patient conversion.
There’s been a fundamental shift in what today’s patients expect from healthcare providers. Before, during, and after care, they demand personalized, timely, and relevant consumer experiences similar to those they receive in all aspects of their lives. It’s critical to embrace this new reality. Watch the recording to learn how.
Learn the importance of utilizing PRM tools for integrated market intelligence. We’ll discuss the most effective methods for using your data to find growth opportunities, how to engage with physicians better, and develop focused strategies for physician engagement.
Content Management Systems (CMS) have been an essential marketing technology for years. However, when siloed from other technologies, they lack effectiveness. This presentation covers how to overcome hurdles when uniting CMSs with an HCRM while improving customer satisfaction and retention.
The goal of a physician liaison program is to develop meaningful relationships with physicians that allow you to improve your physician alignment. Learn new strategies to better prioritize outreach, track physician activity and loyalty, and increase patient volume through deeper physician alignment.
Insights from claims data can help health systems better understand physician behavior and referral patterns. In this webinar, we’ll be covering how to implement a process to bring data and analytics together to drive physician alignment.
In this session, we define the term “Customer Experience”, the business impact of achieving the Perfect Customer Experience, and the role all departments have in creating the perfect customer experience. Learn how to actively engage with and attract patients before their first encounter.
The Perfect Customer Experience requires people, processes, and technology. Tune-in to this presentation to learn how to evaluate and create a personalized customer experience with marketing technologies.
This final session provides a discussion on how customer journey mapping can identify opportunities for improved operational effectiveness like providing reminders and best practices pre-clinical encounter. We’ll also cover how to measure the success from achieving the perfect customer experience.
It’s more important than ever for health systems to integrate all touchpoints to create a comprehensive view of patients and consumers. This webinar will detail how bringing together the call center and marketing can attract, retain, and improve the relationships with patients.
The role of marketing departments in healthcare is changing and proving the contribution to the bottom line and the value that marketing provides is challenging. This webinar covers how to transform marketing into a revenue-generating department and prove your value to gain executive approval.
The goal of a physician liaison program is to develop meaningful relationships with physicians to increase in-network physician activity and referrals. Learn new strategies to better prioritize outreach, track physician activity and loyalty, and increase patient volume through deeper physician alignment.
Achieving true patient engagement is still within reach. When EHRs are integrated with a Customer Relationship Management (CRM) system, hospitals and health systems can deepen patient relationships across the care continuum and boost patient loyalty.
In this webinar, we’ll deep dive into new marketing strategies, share advice for resource planning, and discuss the important marketing metrics you need to start tracking now. Learn the top initiatives that must be on your 2018 marketing roadmap.
Hear how you can configure a PRM solution with market intelligence to enable business development teams to be highly efficient and effective and provide critical insights that inform strategies to drive referrals and increase in-network volumes.
Predictive modeling helps strategically target patients who need preventative care. This webinar explores the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.
A key in affordably scaling patient intimacy is analytic technology that helps us understand patient preferences and connect with them in ways they will respond to best. By using big data analytics, we can tailor engagement to current and prospective patients and nurture intimacy.
Penn Medicine’s CMO shares strategies on how they used a powerful enterprise platform to execute over 100 successful CRM campaigns with a 56% conversion rate improvement year-over-year. Transform and evolve traditional marketing and learn how to improve patient engagement, revenue, and profitability.
Predictive modeling helps strategically target patients who need preventative care. This webinar explores the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.
Many PRM tools are focused on tracking and logging activities performed by an outreach team. This limits the ability of a PRM tool to accelerate growth or optimize physician networks. Learn how to invest in the right PRM tools to collaborate and engage with physicians.
In this webinar, we discuss 5 simple changes to make today that can drive more leads, more appointments, and more encounters without increasing your budget. Learn how our client, Penn Medicine, implemented these strategies to launch a five-phase campaign and reduced their CPA by 67%.
Once a patient arrives to a hospital, many healthcare marketers hit a “clinical wall” that blocks further engagement with that customer. Why is this? Watch this webinar to learn how to deliver intelligent messages that enhance experience and satisfaction and work within the confines of the wall.
Learn how to implement The Extended 360° View and leverage current-state healthcare analytics to power decision making, drive revenue, reduce physician leakage, and enable proactive care engagement.
Healthcare organizations need to transform in order to cater to today’s digital landscape and create a superior patient experience. Hear best practices for starting to track marketing performance and calculate ROI, while partnering with other departments to can enhance the patient experience.
Predictive analytics can pinpoint prospective consumers that are most likely to respond to your marketing campaigns. Listen to this webinar to hear case studies of how many of our clients have leveraged predictive modeling to reduce their campaign costs, increase response rate, and prove ROI.
Running effective digital campaigns that produce strong results and don’t exhaust an entire budget can be challenging. There are five simple changes to make that can have a huge impact on marketing’s strategic impact and help your organization attract new patients and schedule more appointments.
Attracting new patients from paid search and social media is both an art and a science. Hear best practices for launching multi-channel campaigns and approaches after bringing in the new leads. We’ll cover strategies on how to better craft the optimal call-to-action and improve digital conversions.
Patients are switching providers due to poor experiences, resulting in significant revenue loss for health systems. Hear how to develop and improve physician alignment, considerations for implementing effective data analytics, and the importance of a data-driven outreach for enfranchising physicians.
Many hospitals are slow to make the transition from traditional to digital even though a strong digital strategy is seen as essential. Hear strategies you can implement to attract and acquire more patients through digital campaigns and how to best optimize a live campaign and show revenue.
RCM technologies can help increase payments from patients, but you need to have patients before you can collect from them. Listen to this webinar to hear how a CRM solution can help healthcare organizations acquire and retain patients to deliver a reportable ROI.
With the right tools, hospitals and health systems can better acquire, retain, and engage patients to provide a unique and personalized healthcare experience. Hear how Marketing Automation technology can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.
Traditional marketing tactics can no longer compete with dynamic digital marketing that reaches customers and patients in their preferred method. Optimize your marketing efforts and leverage the “think, feel, do” strategy to place the right individuals in the best-suited roles.
Marketing is being held to new levels of accountability to measure the impact of their spend in more than just likes, shares, click-throughs, and site visits. Hear how Lehigh Valley Health Network proved the ROI of their marketing efforts and presented reports to the C-suite.
Without spending an entire year’s marketing budget on just one, how can health systems still keep their services relevant and continue to drive new patient volume? Hear how to run effective multichannel health awareness campaigns that keep your health system’s brand primed to new and existing patients.
HCRM is the foundation for many aspects of healthcare marketing. When implemented effectively, HCRM can do more than improve patient engagement and retention. Hear how HCRM can be a catalyst for population health management and how its insights reduce costs and improve quality of care.