Making Data Matter: Driving Towards Return on Investment
Date/Time: Tuesday, October 16th at 2PM ET
Speakers: Jessica Friedeman, Vice President of Product Marketing
See a complete list of upcoming webinars and events.
The final webinar of the Making Data Matter series showcases what marketers need to know in order to properly track revenue contribution by service line and how to become a high-yielding revenue machine.
Consumers have long endured experiences that don’t meet their expectations when engaging healthcare systems for services. However, consumers now have more choices than ever when it comes to seeking health services. Healthcare providers must invest in the tools and engagement tactics that achieve patient loyalty.
Healthcare’s digital presence is constantly growing an effective digital strategy is an important tool for an organization’s success. While digital in healthcare is past the infancy stage, many people still fall victim to common misconceptions about digital marketing that have plagued the industry and limited its digital efforts.
The customer experience encompasses all interactions within their healthcare journey, not just the touch points that they have within the four walls of a hospital. With the actionable intelligence from HCRM-enabled call center technology, call center agents have the information, alerts and scripting that make them a critical piece of strategic high-touch communications.
Physician outreach improves network utilization. However, field liaisons often encounter communication issues resulting from outdated practices and a lack of modern-technology. These ten tips are so easy to adopt to the day-to-day of busy liaisons that it will leave your team asking, “Why didn’t we do these sooner?”
Consistent optimization of marketing campaigns is vital to maximize marketing results and return on investment. With the abundance of data available, parsing which pieces of data should be evaluated is the hardest part of the optimization process.
There is an issue with patient attrition rates throughout the healthcare industry. Patients have more convenient access to care that is changing the way the industry operates with 81% of consumers are dissatisfied with their healthcare experience. It’s time to re-imagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.
Consumers today expect personalization in every aspect of their lives – and healthcare is no exception. That’s how you create loyalty. This webinar details the shift that must be made to engage potential patients from the first lead inquiry, throughout their journey to treatment, and the post-care relationship.
Marketers need to maximize the value of each touch with a consumer in order to increase engagement. Learn how a multi-channel approach can help and find out the best practices for using a data-driven approach to optimize your multi-channel campaign strategy.
Data without insight is useless to marketers. But effective marketing can deliver indisputable value and drive strategy. Tune-in as we reveal the best practices for interpreting data and performance results to improve marketing strategies.
Personalization is the standard across modern day industries, yet healthcare is unable to deliver a comparable experience. This change starts with the call center. Learn how you can transform your call center into profit center for smarter patient acquisition and retention.
Emilio Ruocco, VP of Physician and Strategy Solutions, shares the best practices for PRM implementation and the key components health systems must consider when integrating a physician solution for the first time to streamline their value.
Embracing the Experience: How VCU Drives More Volume by Transitioning from Traditional Marketing to Personalized Experiences
Hear from VCU Health on best practices for connecting operations with marketing, and why it’s critical to make the digital shift. VCU Health showcases campaign results, conversion outcomes, attribution and ROI resulting in smarter patient engagement, high value service line growth, and ultimately increased patient acquisition and retention.
Learn the best practices for leveraging data and how to optimize it for organizational growth and increased ROI to improve patient acquisition and retention rates.
An effective PRM tool grants organizations the necessary competitive edge in finding the right physicians. Develop the correct strategies for physician engagement and growth opportunities.
Transform your marketing department from cost center to a revenue-generating growth machine by showing how marketing efforts impact ROI in terms of high-value service line growth.
Incorporating marketing automation will increase engagement throughout your patient’s journey following the first lead, which has proven to increase rates of acquisition and retention. Learn how to utilize HCRM with marketing automation to increase your patient conversion.
There’s been a fundamental shift in what today’s patients expect from healthcare providers. Before, during, and after care, they demand personalized, timely, and relevant consumer experiences similar to those they receive in all aspects of their lives. It’s critical to embrace this new reality. Watch the recording to learn how.
Learn the importance of utilizing PRM tools for integrated market intelligence. This webinar discusses the most effective methods for using your data to find growth opportunities, how to engage with physicians better, and develop focused strategies for physician engagement.
Content Management Systems (CMS) have been an essential marketing technology for years, but when siloed from other technologies, they lack effectiveness. Watch this presentation to learn how to overcome hurdles when uniting CMSs with HCRM while improving customer satisfaction and retention.
The ultimate goal of a physician liaison program is to facilitate physician alignment by improving services and developing meaningful relationships with physicians. Learn new strategies network development teams can use to better prioritize outreach, track physician activity and loyalty, and increase patient volume through deeper physician alignment.
Socializing the Importance of CRM: How VCU Health Gained Operational Buy-In and Demonstrated System-Wide Value
The team at VCU Health recognized the need to adopt a healthcare customer relationship management (HCRM) platform to strengthen their consumer, patient, and physician engagement. Listen to this webinar to hear from the VCU Marketing team on lessons learned on achieving buy-in, piloting projects to show early wins, and connecting operation and marketing (hint! The contact center is the key).
Insights from claims data can help health systems better understand physician behavior and referral patterns. Listen to this webinar recording to hear how to implement a process to bring data and analytics together to drive physician alignment.
Proactive Engagement Centers: How Scripps Health Transformed their Traditional Call Center to Deliver Customer-Centric Experiences
In this webinar, hear how Scripps Health implemented an engagement center solution to capitalize on every customer interaction to build deeper, more personalized relationships with their prospects and existing customers.
Mapping the Perfect Customer Experience – Session 1: Beyond Clinical Care – How to Define “Customer Experience”
In this session, we define the term “Customer Experience”, the business impact of achieving the Perfect Customer Experience, and the role all departments. Learn how to actively engage with and attract patients before their first encounter.
Mapping the Perfect Customer Experience – Session 2: Perfecting the Customer Experience – How MarTech is a Foundational Element
The Perfect Customer Experience requires people, process, and technology. Watch this recording to learn how to evaluate and create personalized customer experience with marketing technologies.
Mapping the Perfect Customer Experience – Session 3: Expanding Marketing’s Charter – How Journey Mapping Supports Everything from Pre- to Post-Encounter
This session ties together parts one and two by providing a discussion on how customer journey maps can identify opportunities for improved operational effectiveness from providing reminders and best practices pre-clinical encounter. Learn how to measure the success from achieving the perfect customer experience.
It’s more important than ever for health systems to integrate all touchpoints – web, email, phone, chat – to create a comprehensive view of patients and consumers. View this webinar to hear how bringing together the call center and marketing can attract, retain, and improve the relationships with patients.
The role of the marketing department in health systems is changing and executives expect for marketing to prove the value and return of their spend from brand awareness to an impact on the bottom line. Listen to this webinar to hear how to transform marketing into a revenue-generating department and report the ROI of programs to gain internal buy-in and validate budget requests.
The ultimate goal of a physician liaison program is to increase in-network physician activity and patient referrals as well as promote key hospital services by building meaningful relationships with and improving services to physicians. In this webinar, we discuss how to prioritize and track physician activity and share tips to help improve the referral rates with network physicians.
Achieving true patient engagement is still within reach. When EHRs are integrated with a Customer Relationship Management (CRM) system hospitals and health systems can deepen patient relationships across the care continuum and boost patient loyalty.
Expert Gary Druckenmiller, VP of Customer Success for Evariant, discusses the top initiatives that must be on your 2018 marketing roadmap. This deep dive of new marketing strategies, shares advice for resources planning, and discusses the important marketing metrics you need to start tracking now. The in-depth discussion will cover mapping your patient journey while retaining patients through on-going cross selling programs and more.
Physician relationship management (PRM) solutions with market intelligence enable business development teams to be highly efficient and effective, and provide critical insights that inform strategies to drive referrals and increase in-network volumes. Listen to this presentation to hear how to configure a PRM solution to speed up implementation and generate more value.
Understanding Predictive Models in Healthcare: Using Data, Science and Actionable Models to Drive Campaign Outcomes
Predictive modeling helps strategically target patients who need preventative care. This webinar explores the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.
To create patient intimacy affordably at scale, we need to adopt analytic technologies that help us anticipate our patients’ needs, understand and honor their preferences, and connect with them in ways they will respond to best. By using big data analytics, we can automate learning about what matters most to current and prospective patients, then tailor engagement and nurture intimacy.
Transform and evolve traditional marketing and learn how to improve patient engagement, revenue, and profitability. Penn Medicine’s Chief Marketing Officer shares strategies on how Penn used a powerful enterprise platform to execute over 100 successful CRM campaigns with a 56% conversion rate improvement year-over-year.
Turning Big Data into Practical Data: Marketing’s Guide to Improving Strategy with Data-Driven Planning
Predictive modeling helps strategically target patients who need preventative care. This webinar explores the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing
View this webinar to learn how Scripps Health, one of the most recognized health brands on the west coast, has gained results by focusing more of its attention on campaign ubiquity, data segmentation, personalized content, and defining the perfect patient pathway.
Why Physician Relationship Management (PRM) Tools without Market Intelligence Underserves Your Physician Outreach Efforts!
Today, many physician relationship management (PRM) tools are focused on tracking and logging activities performed by an outreach team. While useful for activity-based accountability, these tools are limited in their utility for accelerating growth or optimizing physician networks. View this webinar to learn how to invest in the right PRM tools to collaborate and engage with physicians.
The Most Important Marketing Metric No One Is Talking About: Cost Per Acquisition…and How to Cut it in Half!
In this webinar, we discuss 5 simple changes to make today that can drive more leads, more appointments, and more encounters without increasing your budget. Learn how our client, Penn Medicine, implemented these strategies to launch a five-phase campaign and reduce their CPA by 67%.
Once a patient arrives to the healthcare setting, many healthcare marketers hit a “clinical wall” that blocks them from further communications and engagement with that customer. Why is this? And, is this a good philosophy or are there alternatives? Watch this webinar to learn how to deliver intelligent messages that enhance experience and satisfaction and work within the confines of the wall.
The Extended 360° View requires the ability to aggregate, synthesize, visualize, and stream all patient and physician data for machine analytics. View this webinar to learn how to implement this approach and leverage current-state healthcare analytics to power decision making, drive revenue, reduce physician leakage, and enable proactive care engagement.
Lehigh Valley Health Network’s marketing department has been through a major transformation. No longer is marketing seen as a cost center, but as a revenue center with measurable ROI and trackable campaign performance. Hear Dan Lavelle of Lehigh discuss how they embarked on this journey.
In order for a better patient experience, increased ROI and personalized care to take place, it’s critical that healthcare organizations recognize the need to transform in order to cater to today’s digital landscape. View this webinar for best practices for embarking on the journey to track marketing performance and calculate ROI, while partnering with other departments to can enhance the patient experience.
Data is Meaningless, Analytics are Everything – How to Optimize Targeted Marketing with Predictive Analytics
Predictive analytics can pinpoint optimal prospective consumers that are most likely to respond to your marketing campaigns. Listen to this webinar to hear Dr. Bill Disch share case studies of how many of our clients have leveraged predictive modeling to reduce their campaign costs, increase response rate, and prove ROI.
Running effective digital campaigns that produce strong results and don’t exhaust an entire budget can be challenging. Dozens of our clients have implemented strategies discussed in this webinar to drive revenue. Listen to this presentation to hear five simple changes to make that can have a huge impact on marketing’s strategic impact and help your organization attract new patients and schedule more appointments.
Attracting new patients from paid search and social media is both an art and a science. Listen to this webinar to hear best practices for launching multi-channel digital service line campaigns and follow-up plans and approaches after bringing in the new leads. You will hear strategies on how to better target Facebook ads, craft the optimal creative and call-to-action, and ultimately improve digital conversions.
More often, patients are switching providers due to poor experiences. The result to health systems – significant revenue loss. Listen to this webinar to hear how to develop and improve physician alignment, considerations for implementing effective data analytics, and the importance of technology-enabled data-driven outreach for enfranchising physicians.
Healthcare marketers consider a strong digital and interactive strategy to be essential; however, many hospitals are slow to make the transition from traditional to digital. Listen to this webinar to hear strategies you can implement to attract and acquire more patients through digital campaigns and how to best optimize a live campaign and show revenue.
RCM technologies can help increase payments from patients, but you need to have patients before you can collect from them. Listen to this webinar to hear how a Customer Relationship Management (CRM) platform can help healthcare organizations acquire new and retain current patients, as well as reduce out-of-network utilization, to deliver a reportable ROI.
With the right tools, hospitals and health systems can better acquire, retain and engage patients, beyond the point of care, to provide a unique and personalized healthcare experience. Listen to this webinar to hear how Marketing Automation (MA) technology can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.
Traditional marketing tactics can no longer compete with dynamic digital marketing that serves customers and patients the right message, at the right time, and on the right channels. Learn how to optimize your marketing efforts and leverage the “think, feel, do” strategy to place the right individuals in the best-suited roles.
Marketing’s Revenue Contribution: How Lehigh Valley Health Network Proved the Value of Marketing Efforts to the C-Suite
Marketing is being held to new levels of accountability to measure the impact of their spend in more than just likes, shares, click-throughs, and site visits. Hear how Lehigh Valley Health Network proved the return on investment and presented reports to the C-suite that make sense of marketing data.
Without spending an entire year’s marketing budget on just one awareness month campaign, how can health systems still keep their services relevant and continue to drive new patient volume? Listen to this presentation to hear how to run effective multichannel health awareness campaigns that keep your health system’s brand primed to new and existing patients.
The Next Generation of Healthcare CRM: How to Improve Patient Engagement & Population Health Management while Proving ROI
HCRM serves as the foundation for many aspects of healthcare marketing. When implemented effectively, HCRM can do more than improve patient engagement and retention. Listen to this presentation to hear how HCRM can be a catalyst for population health management and give insights into how to improve the quality of care while reducing costs.