Transforming How Marketing Collaborates within the Health System


As health systems put more of a focus on the overall patient experience, marketing must expand its role beyond patient acquisition to form a more integrated relationship with operations to ensure a consistent patient experience.

Hear how Penn Medicine, Scripps Health, and VCU Health have changed the perception of marketing from being a “service bureau” to being seen as a revenue-generating department.


Client Success Stories


Dignity Health

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Orlando Health

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Lehigh Valley Health Network

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