Best Practice Guide – Consumer and Patient Engagement
Patient engagement is a healthcare strategy that strives to acquire and retain patients, improve health outcomes, encourage better patient care, and achieve lower costs. It is a concept combining a patient’s knowledge, skills, ability and willingness to manage their own care with communications designed to promote their positive behaviors. Patients want to be engaged in their healthcare decision-making process, and those who are engaged in their care tend to be healthier.
Beyond the EHR: Cultivating Patient Engagement and Loyalty Through CRM
By integrating EHRs with a healthcare customer relationship management (HCRM) solution, hospitals and health systems can deepen patient relationships across the care continuum and boost patient loyalty.