Best Practice Guide – Healthcare Marketing Technology
The role of technology in healthcare has rapidly evolved over the last decade; EHRs, CRMs, PRMs, engagement center, and marketing automation solutions have revolutionized how marketers identify, target, and convert consumers and patients through precision marketing strategies. With the help of these tools, organizations can improve communication, engagement, and quality of care.
Making Data Matter: Driving Marketing Strategy
Data should be the driving force behind decision-making in healthcare marketing departments, but what does that mean? Watch the webinar to learn how to strategically interpret patient and consumer data in a way that will drive marketing performance.