Best Practice Guide – Healthcare Marketing Technology

The role of technology in healthcare has rapidly evolved over the last decade; EHRs, CRMs, PRMs, engagement center, and marketing automation solutions have revolutionized how marketers identify, target, and convert consumers and patients through precision marketing strategies. With the help of these tools, organizations can improve communication, engagement, and quality of care.

 

Making Data Matter: Driving Marketing Strategy

Data should be the driving force behind decision-making in healthcare marketing departments, but what does that mean? Watch the webinar to learn how to strategically interpret patient and consumer data in a way that will drive marketing performance.

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Proactive Call Center

Webinar

How Scripps Health Delivers Customer-Centric Experiences with Proactive Call Centers

 

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healthcare technology

Case Study

Dignity Health
 
 

 

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CRM healthcare technology

eBook

Beyond the EHR: Cultivating Patient Engagement and Loyalty through CRM

 

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Attract and Retain Physicians” width=

eBook

Attracting and Retaining Physician’s in Today’s Hyper-Competitive Healthcare Environment
 

 

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healthcare digital marketing

Blog

The Changing Digital Landscape: What Healthcare Marketers Need to Know
 

 

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PRM technology

Webinar

The Race to Results: Integrating a PRM Solution for Streamlined Value
 

 
 

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CRM healthcare technology

Webinar

Socializing the Importance of CRM: How VCU Health Gained Operational Buy-In & Demonstrated System-Wide Value

 

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Healthcare Engagement Center

eBook

Transforming Yesterday’s Call Center into Tomorrow’s Engagement Center
 

 
 

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Healthcare marketing technology

Blog

Why Hospitals Need Smarter Patient Acquisition and Retention
 

 
 

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