Best Practice Guide
Here you’ll find our best practice guides providing in-depth looks at Evariant resources, including blogs, eBooks, webinars, and more addressing industry data and practical strategies for health systems.
Traditional call centers often operate within departmental silos, inhibiting patient and physician engagement. An engagement center, on the other hand, taps into opportunities to deliver more personalized forms of communication, improving patient acquisition and retention while promoting proactive population health management across the care continuum.
Consumer and Patient Engagement
Patient engagement is a healthcare strategy that strives acquire and retain patients, improve health outcomes, encourage better patient care, and achieve lower costs. It is a concept combining a patient’s knowledge, skills, ability and willingness to manage their own care with communications designed to promote their positive behaviors. Patients want to be engaged in their healthcare decision-making process, and those who are engaged in their care tend to be healthier.
Physician Engagement & Management
Physician management works to create stable relationships between physicians and health systems for improved network utilization and planning. Having a highly-engaged provider network gives organizations a competitive edge leading to optimized growth and enhanced patient care. As the average revenue generated by each physician grows, building and maintaining relationships is more important than ever.
Healthcare marketing is the process of identifying and communicating with qualified prospects, including patients and physicians, through various channels. The success of any marketing campaign is directly dependent on effectively targeting the right decision maker at the right location with the right message. To do that, marketers can leverage claims data enabling them to develop effective campaigns that can help grow their organizations’ bottom line.
Healthcare Big Data
The term healthcare big data refers to new technologies and approaches needed to cope with, and leverage, the massive growth of patient data. By collecting and analyzing big data, healthcare professionals can better understand the issues individual patients or consumers care the most about, and then deliver relevant messaging through preferred communication channels.
Healthcare Marketing Technology
The role of technology in healthcare has rapidly evolved over the last decade; EHRs, CRMs, PRMs, engagement center, and marketing automation solutions have revolutionized how marketers identify, target, and convert consumers and patients through precision marketing strategies. With the help of these tools, organizations can implement precision marketing strategies that pinpoint the right consumers in need of a service and target them with communications through the right channels. The enterprise technology approach drives high-value service line growth, improved network utilization and planning, and extends patient lifetime value.
Population Health Management
Population Health Management (PHM) aims to keep communities healthier and reduce care costs by providing proactive health information to general populations or targeted groups of individuals. To focus on preventative, proactive care and community-wide wellness, health systems need to adopt technology and strategies that help facilitate data-driven PHM strategies.
Patient-centric care prioritizes the patients’ wants, needs, and preferences, emphasizing highly personalized care experiences. Health systems must focus on more on the patient in order to boost satisfaction, inspire lifelong relationships between patients and their providers, improve health outcomes, and ultimately extend patient lifetime value. In order to drive success, a patient-centric care mentality must extend to all patients touch points, from marketing to administration to clinical care.