Social Media: A Business Development Strategy
When it comes to health related advice, the trust consumers have in digital media has shifted away from physician sites and toward community sites. CEOs have seen this change in dependency and are becoming more focused on developing stronger social media business development strategies.
The race is on as hospitals and healthcare organizations redouble efforts to build a stronger market presence within their communities, and social media has become an important business development tool. But how can healthcare providers effectively use social media to improve patient communication?
Our whitepaper addresses the key benefits hospitals experience by improving interactive patient communication. It also explains:
- Power of social media outreach
- Differences between social media and traditional media advertising
- How social media effects the patients decision