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The Evariant Approach to Healthcare Marketing Attribution & ROI

Demonstrate Accurate Measurements of Business Value

To increase budget and resources for marketing requires C-suite support. By focusing on the financial impact of marketing efforts, healthcare marketers appeal to C-level executives’ interests and demonstrates why these efforts warrant further investment.

This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.


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