Overcoming The Perfect Storm To Better Engage Customers

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By Ben Seyden, Franciscan Health

Twenty years ago, George Clooney and Mark Wahlberg showed us the devastating impact of a perfect storm. The movie, The Perfect Storm, dramatizes the true story of the final voyage of the fishing vessel Andrea Gail. The ship and her crew fishing off the coast of Newfoundland were stuck at the confluence of two major weather systems, and a hurricane. The crew bravely faced waves measured at over 100 feet high… Read more