Healthcare Providers Gain Unprecedented Speed-to-Strategy with Enhancements to the Evariant Patients for Life Platform™

Evariant to Showcase New Best Next Action Solutions at SHSMD Connections 2019

September 5, 2019—Farmington, CT—Evariant, the leading healthcare consumer and physician engagement company, announced today it will showcase enhancements to the Patients for Life Platform™ at SHSMD Connections, taking place in Nashville, TN on September 8-11, 2019. The conference, hosted by the Society of Healthcare Strategy & Market Development, connects leading innovators in marketing, planning, business development, communications, and public relations across the healthcare industry.

“With healthcare providers accelerating their Consumerism initiatives to meet consumer expectations, healthcare CRM solutions have become table stakes for healthcare providers to stay competitive,” states Evariant CEO Clay Ritchey. “Healthcare providers need the right actionable intelligence to find, guide, and keep patients. Enhancements to the Evariant Insights™ solution continues to provide clients with unprecedented speed and access to previously siloed data and analytics—dramatically reducing speed-to-strategy. I’m excited to demonstrate how our latest innovations and best next action insights meet clients’ personal and organizational growth goals at this year’s SHSMD Connections.”

As machine learning and AI take hold in the healthcare CRM space, Evariant is leading the way with reimagined persona-based user experiences and workflows that guide users to their best next action. New enhancements and offerings to the Evariant Patients for Life Platform extend this focus, driving high-value service line growth, extending patient lifetime value, and improving provider network utilization and planning. Enhancements announced today include:

  • Patient Journey Analyzer: An addition to the Evariant Insights solution, Evariant Insights Patient Journey Analyzer evaluates a patient’s care pathway, answering questions such as: where and how they entered the health system, the activities that are leading indicators to a specific procedure, and what points in the care journey equate to the most leakage. The machine learning behind Evariant Insights recommends actions to better engage the patient to guide them to the care – and thus best next action – that support their healthcare needs.
  • Audience Analyzer: The way healthcare marketers identify and activate consumer and patient target lists just got supercharged. With Evariant Insights Audience Analyzer, healthcare marketers can further refine best next action recommendations based on a number of available filters, extending across first, second, and third-party datasets. Save the results as a flat list or dynamically trigger consumers and patients into the solution of choice including, nurturing journeys, website personalization campaigns, or contact center queues.
  • Essential Campaign Analytics: Evariant is extending traditional campaign analytics with real-time access to detailed and configurable visualizations that summarize the results of multi-channel, multi-touch campaigns. Users explore campaign performance across multiple campaigns and tactics, compare key KPIs with an evaluation of campaign changes and optimizations, and gain a deeper understanding of the full marketing funnel effect.

Evariant will present in the SHSMD Exhibit Theater during the conference. The session features practical advice for identifying top growth opportunities within a geographic area, as well as how to improve speed-to-market for revenue-generating marketing campaigns and physician outreach efforts based on the analysis.

WHAT: The Next Generation of Smarter Patient Acquisition and Retention Through Best Next Action Insights
WHEN: Monday, September 9th @ 4:05 PM – 4:30 PM
WHO: Emilio Ruocco, VP of Analytics Product Marketing, Evariant
Dan Lavelle, VP of Healthcare Marketing, Evariant

Additionally, Evariant will host live lightning sessions in booth #322 featuring customer stories and best practices. Attendees will hear healthcare strategy and marketing leaders discuss integrating the patient experience across touchpoints, understanding shortcomings of common referral analysis techniques, and demonstrating business development and marketing ROI.

Schedule a meeting during SHSMD Connections to discover how healthcare’s only Patients for Life Platform enables healthcare providers to optimize growth through smarter patient acquisition and retention.


Evariant, the healthcare consumer and physician engagement company, enables providers to optimize growth through smarter patient acquisition and retention. Our customers achieve indisputable value through high-value service line growth, improving provider network utilization and planning, and extending patient lifetime value. The Evariant Patients for Life Platform™ delivers actionable intelligence that enables healthcare providers to execute best next actions to find, guide and keep patients for life. Evariant is the trusted advisor to leading healthcare systems representing over 1,000 hospitals nationwide. For more information, visit