Health System Takes Data-Driven Approach to Demonstrate the Value of Marketing

My SHSMD logo

By: Kelly-Anne Suarez (Lehigh Valley Health Network) & Daniel Lavelle (Evariant)

Lehigh Valley Health Network (LVHN) marketing leaders have been on a three-year journey toward building a dynamic process that shows a precise and transparent return on investment for health system marketing initiatives. “It was clear that the marketing team needed a new marketing vision that would balance brand and demand generation efforts in reaching our customers,” said Kelly-Anne Suarez, new acting administrator of marketing for LVHN, located in northeastern Pennsylvania… Read more