Health Care Marketing Campaigns: It’s No Longer ‘Awareness Versus Acquisition,’ It’s ‘Awareness With Acquisition’

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The health care marketing world is rife with well-ingrained processes, vendors and “traditions.” For years, branding and awareness campaigns were all that was “needed” – we would put up billboards, secure a few solid television spots and plaster ourselves over local radio and print. However, with the advancement of digital strategies and technologies, marketing funds started to shift from traditional tactics to inbound tactics – search, social and display.
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