Evariant, a healthcare CRM data analytics platform, today announced that it was identified as a sample vendor in the Gartner “Hype Cycle for Healthcare Providers, 20171” report. This report can help health system CIOs identify, understand, and prioritize significant investments in applications, analytics, and “medical IT” advances. Evariant was named in the Healthcare CRM/Contact Center Systems category.
As the Gartner report states, “Healthcare integrated delivery systems (IDSs) are now multichannel enterprises with an increasing array of on-site and online services. However, they are behind in their thinking about patient access and administration as key touchpoints for engagement and population health management. Multichannel customers already expect the retailer to sustain basic interactions with them that are connected, continuous, convenient, contiguous, and consistent. For the coming decade, customers additionally and increasingly expect collaborative and personalized interactions with the retailer’s brand. Healthcare consumers are already multichannel customers.”
“We believe end-to-end visibility of the patient’s journey with the health system is a critical component to their growth,” said Clay Ritchey, CEO of Evariant. “Many health systems are still figuring out how to engage consumers in personalized and scalable ways throughout the care continuum—our solutions help them identify opportunities, engage, measure results, and achieve profitable growth.”
Because consumers have more choices and more resources available to better understand their health, it’s important that health systems invest in the activities that matter most to the overall healthcare experience and the bottom line. These activities happen across multiple channels and touchpoints, as Gartner suggests. Evariant has taken a unique approach to helping systems answer questions around where the biggest opportunities are in their market and how to accelerate growth through smarter personalized engagement by creating a solution that provides a 360-degree view of the consumer.
Ritchey explains, “Our clients have seen real business impact from using our platform. Gartner’s position that ‘smart use of CRM systems interwoven with patient access and EHR systems will be a financial differentiator for about 10% of HDOs through 2020’ supports what our clients are experiencing.”
1 “Hype Cycle for Healthcare Providers, 2017,” Gartner Inc., July 14, 2017, Laura Craft, Vi Shaffer.
About the Gartner Hype Cycle
The Gartner Hype Cycle provides an evaluation tool for clients to educate themselves on emerging technologies. Divided into five phases — innovation trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, and plateau of productivity — the Hype Cycle provides clients with a guideline for making industry technology investment decisions by providing key insights on technology maturation processes and their associated risks. Visit the Gartner Hype Cycle page to learn more.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment. Learn more at evariant.com.