Healthcare CRM Capabilities to Become a Table Stake Competitive Requirement by 2020
August 30, 2018—Farmington, CT—Evariant, healthcare’s only Patients for Life Platform™, announced today that it was identified as a vendor in the July 2018 Gartner “Hype Cycle for Healthcare Providers, 20181” report. This report provides critical input for strategic planning, helping CIOs identify, understand, and prioritize significant investments in applications, analytics, and “medical IT” advances. Evariant was named in the Healthcare CRM category for the second year in a row.
“As the battle for the healthcare consumer intensifies, healthcare providers must optimize growth through smarter patient acquisition and retention,” says Evariant CEO Clay Ritchey. “Healthcare leaders need the right strategies, experts, and technology to properly respond to the shift in consumer purchasing power. I believe the Gartner report echoes what we are seeing from the market.”
Gartner believes healthcare CRM “capabilities will become a table stake competitive requirement for HDOs by 2020.” In fact, Gartner goes on to recommend “healthcare organizations to continue to accelerate the deployment of CRM solutions. Specifically;
- CRM systems used to attract, engage and convert consumers into members or patients;
- CRM systems used to retain members and patients as they traverse complex healthcare ecosystems; and
- CRM systems capable of guiding patients to the highest outcomes as they manage their wellness, recovery or chronic illnesses.”
Built on Salesforce.com, the Evariant Patients for Life Platform integrates HCRM, Campaign Center, Engagement Center, and PRM solutions. Evariant HCRM and Campaign Center offerings support intelligent audience targeting, true multi-channel marketing capability, superior modeling and analytics, and real-time performance and ROI reporting. Evariant Engagement Center gives call center agents access to comprehensive customer profiles, enabling them to deliver on-the-fly, highly personalized, world-class patient experiences on every call. And the Evariant PRM provides visibility into provider referral activity to identify and prioritize strategic opportunities for network development and liaison outreach.
The business impact of a healthcare CRM is substantial. Gartner includes “increased revenue from attracting, engaging and converting consumers into members, patients and trial participants; increased revenue retention, improved outcomes, and improved patient experience from engagement of patients; and improved patient satisfaction scores/rewards and reduced complaints to public/private payers and large employers” as key business impacts from a healthcare CRM.
“This is not a future state,” continues Ritchey. “Customers leveraging our Patients for Life platform are already achieving indisputable value through high-value service line growth, extended patient lifetime value, and improved provider network utilization and planning.”
To learn more about leveraging healthcare’s only Patients for Life platform, visit evariant.com
1 “Hype Cycle for Healthcare Providers, 2018,” Gartner Inc., July 18, 2017, Laura Craft, Mike Jones.
ABOUT THE GARTNER HYPE CYCLE
The Gartner Hype Cycle provides an evaluation tool for clients to educate themselves on emerging technologies. Divided into five phases — innovation trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, and plateau of productivity — the Hype Cycle provides clients with a guideline for making industry technology investment decisions by providing key insights on technology maturation processes and their associated risks. Visit the Gartner Hype Cycle page to learn more.
Evariant is healthcare’s only Patients for Life Platform™ and enables providers to optimize growth through smarter patient acquisition and retention. Our customers achieve indisputable value through high-value service line growth, improving provider network utilization and planning, and extending patient lifetime value. Our solutions deliver actionable intelligence that enable healthcare providers to find, guide and keep patients for life. Evariant is the trusted advisor to leading healthcare systems representing over 1,000 hospitals nationwide. For more information, visit evariant.com
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.