A Guide To Attracting And Engaging Patients With Mobile Tactics

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By: Chris Girardi

Recent studies show that 52 percent of smartphone users gather health-related information on their phones. This rise in mobile health activity echoes the widespread change in user behavior; 52 percent of global online traffic is now generated through mobile phones. Read more

From cost-center to strategic asset — How to turn your health system’s marketing department into a bottom-line MVP

Beckers Hospital Review

By: Eric Oliver

Healthcare-based merger and acquisition activity is increasing, leaving healthcare organizations scrambling to figure out ways to not only standout from the competition, but to best leverage their collective platforms to ensure patients receive the care they need. Read more

Value-Based Care: Three ways the healthcare industry can benefit from analytics

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By: Gary Druckenmiller

In the midst of an industry shift toward value-based care and an increasing demand for “retail healthcare experiences,” health systems are struggling to remain competitive. How can organizations provide high-quality, personalized patient experiences that differentiate their facility from the hospital across town? Read more

The Changing Healthcare Marketing Landscape

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By: Rachel Neely

Many external factors affect the healthcare industry, including changing government regulations, evolving consumer needs and preferences, technological innovation, economic fluctuations, and more. These ever-changing elements could be catastrophic, or could be the motivators that push healthcare organizations to innovate and evolve. In order to remain competitive and successful, healthcare organizations need to be flexible and adapt alongside these influences. Read more

7 Marketing Metrics That Matter to the Hospital C-Suite

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By: Gary Druckenmiller

More than ever, hospitals are investing in technology to support not only the clinical side, but also the business side. However, with the integration of technology comes increasing expectations for what’s possible, whether that’s enabling a cutting-edge surgical procedure, or delivering actionable intelligence to inform decision-making. Read more