Health System Takes Data-Driven Approach to Demonstrate the Value of Marketing

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By: Rachel Neely

It’s almost certain that you spent much of 2018 hearing about major mergers and acquisitions in the industry—the CVS and Aetna merger, JP Morgan, Amazon, and Berkshire Hathaway joining forces, CommonSpirit (Dignity Health and Catholic Health Initiative), and many more. M&As activity in healthcare is double what it was a decade ago and 71% of respondents expect their organizations’ merger, acquisition, and partnership activity to increase within the next three years… Read more

Health System Takes Data-Driven Approach to Demonstrate the Value of Marketing

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By: Kelly-Anne Suarez (Lehigh Valley Health Network) & Daniel Lavelle (Evariant)

Lehigh Valley Health Network (LVHN) marketing leaders have been on a three-year journey toward building a dynamic process that shows a precise and transparent return on investment for health system marketing initiatives. “It was clear that the marketing team needed a new marketing vision that would balance brand and demand generation efforts in reaching our customers,” said Kelly-Anne Suarez, new acting administrator of marketing for LVHN, located in northeastern Pennsylvania… Read more

How to Use Patient Data to Boost Acquisition and Retention Numbers

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By: Gary Druckenmiller Jr.

Consider these three statistics: Acquiring a new patient is six to seven times costlier than retaining an existing one. A five percent increase in patient retention produces a 25 percent increase in profit. Additionally, the volume of healthcare data is expected to grow to 25,000 petabytes by 2020. Together, these statistics paint a broad picture of the current healthcare landscape… Read more

How to Make the C-Suite Your Healthcare Marketing Ally

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By: Dan Lavelle

Unfortunately, it’s not unusual for the healthcare marketing department to be viewed as a cost center instead of a strategic asset. For too long healthcare marketers have been order takers, reacting to various incoming, subjective requests for visibility and awareness without ever stopping to develop a singularly threaded, proactive marketing strategy that improves the bottom line. Read more

4 Key Steps to Building a Healthcare Marketing Stack

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By: Gary Druckenmiller

A properly functioning – and integrated – healthcare marketing stack is a hospital’s best chance to accelerate growth and revenue. Learn the four keys to successful implementation. Read more