Consumers Want to See Investment in Better Experiences – Elevate 2019

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By Colin Hung

There was an important message for healthcare at the recent Elevate Festival: consumers want to see organizations leveraging existing AND new technologies to improve the overall experience. If they do not see evidence of that, they will seek an alternative.

Elevate is Canada’s largest technology and innovation festival with world-class speakers during the day and award-winning artists at night. The 2019 event featured main-stage keynotes from: Michelle Obama, Chris Hadfield, Martha Stewart and Guy Kawasaki. I had the opportunity to attend the Scale-Up stage on Day 3 and one presenter stood out – Tiffani Bova, Growth & Innovation Evangelist at SalesforceRead more


4 Ways To Boost ROI With Data-Driven Patient Engagement

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By Gary Druckenmiller

The era of “build it and they will come” in healthcare is over. With the rising cost of medical services and influx of convenient care options, patients now treat their health decisions like any other serious investment. In the face of increasing competition and consumer expectations, hospitals and health systems need to restructure their strategy in order to engage patients and consumers effectively… Read more

Leveraging Healthcare CRM Tools to Deliver Better Patient Experiences

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By Dan Lavelle

Consumers and patients have high expectations for their care providers – they want convenience, personalization, and increasingly, price transparency. We’ve all come to know this as the “Amazon experience”.

Yet, hospitals and health systems are different from other businesses, handling more sensitive and personal information while also delivering an often life-saving service. And while that is true, consumers now experience the world holistically and expect the same level of care and attention from their local doctor’s office as they would from any other type of service… Read more

How to create a unified patient acquisition and retention strategy across regions

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By: Rachel Neely

It’s almost certain that you spent much of 2018 hearing about major mergers and acquisitions in the industry—the CVS and Aetna merger, JP Morgan, Amazon, and Berkshire Hathaway joining forces, CommonSpirit (Dignity Health and Catholic Health Initiative), and many more. M&As activity in healthcare is double what it was a decade ago and 71% of respondents expect their organizations’ merger, acquisition, and partnership activity to increase within the next three years… Read more

Health System Takes Data-Driven Approach to Demonstrate the Value of Marketing

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By: Kelly-Anne Suarez (Lehigh Valley Health Network) & Daniel Lavelle (Evariant)

Lehigh Valley Health Network (LVHN) marketing leaders have been on a three-year journey toward building a dynamic process that shows a precise and transparent return on investment for health system marketing initiatives. “It was clear that the marketing team needed a new marketing vision that would balance brand and demand generation efforts in reaching our customers,” said Kelly-Anne Suarez, new acting administrator of marketing for LVHN, located in northeastern Pennsylvania… Read more