The physician liaison role hasn’t always gotten the attention from health systems that it deserves. Liaisons are not only consultants and communicators – they support a hospital’s ability to grow and succeed over time. Their ability to establish relationships with primary care providers is critical to referral growth, especially since primary care is responsible for up to 70 percent of inbound referrals to a health system. Therefore, it’s no surprise that the role requires a dynamic personality: someone sales-adept, outgoing, organized, and at ease within a medical environment.
Whether you’re interested in pursuing the liaison career path yourself or you’re looking to hire a team of liaisons, it’s helpful to know exactly what the role entails and the skillsets most important to the job. In this guide, we examine what a typical day in the life of a physician liaison looks like, the top attributes of a successful liaison, and the technical skills that bring it all together. More