Physician outreach teams work toward many goals across an organization. This being said, executives often struggle to determine the value of outreach efforts.
Proving physician relationship ROI is a challenge, but with the use of physician relationship management software, more healthcare organizations are moving toward an understanding of how physician outreach efforts contribute to organizational goals.
A PRM tool provides liaisons with the ability to show how their actions contribute to not only outreach campaign results, but the overarching objectives of the organization. Physician liaison teams must work with organizational leaders to determine the goals, needs, and metrics to be considered.
The more these concepts and KPIs are socialized across the organization, the more likely the liaison team will be successful. With effective goal-setting, liaisons can quantify their actions, set realistic expectations, and provide visibility for more collaborative work within the department and the organization.
Let’s take a look at 4 physician outreach best practices for establishing strong partnerships between health systems and their providers: