The role of the physician liaison team is often understated, despite the fact that physician referral practices can greatly impact a health system’s overall performance and profitability.
To optimize growth in a competitive market, health organizations and liaison teams must work to develop and nurture relationships with physicians and providers.
Until recently, healthcare organizations have been challenged to quantify and categorize liaison efforts, which is part of the reason their role has been underestimated. For this reason, many health systems have implemented a physician relationship management (PRM) solution. As a centralized hub for physician engagement efforts, a PRM solution allows organizations to leverage existing data sets, develop actionable insights, and gain visibility into their liaison team practices.
As with any technology implementation, there are going to be challenges and hurdles along the way to overcome. We’ve outlined four strategies to ease the PRM transition process for the liaison team and the organization: