In order to grow, health systems need to do two things: acquire and retain a greater number of patients. By doing so, healthcare organizations increase the numbers of patients they serve, boosting revenue in both the short- and long-term.
Effective patient engagement supports not only getting patients in the door, but also developing relationships that last a lifetime. Patient engagement is about involving patients in their own care; when done well, it’s been shown to improve health outcomes, lower care costs, and create patient loyalty.
Leveraging healthcare data and analytics is vital to a successful patient engagement strategy; this intelligence informs how marketers engage with individuals and specific groups of patients. The first step to a data-driven strategy is implementing these four key technology platforms: