The 7 Rules of Patient Engagement: Building Lasting Relationships

Individualization at scale. You’ve likely heard the phrase at least once or twice in recent years. It’s a rising buzzword in the marketing world, and it’s proven to be valuable for all industries and verticals.  

“Individualization is the new personalization,” reads the title of an article published by TargetMarketing in January 2018. To summarize: How and why consumers (and patients) take action is specifically tied to their interests as individuals. In order to achieve individualization, businesses must deliver content experiences to a segment of one. The experiences must be optimized in real-time based on the actions and preferences inextricably tied to that customer’s identity.

Engaging a consumer in a retail environment isn’t all that different from engaging a patient in a healthcare program – and, in fact, the healthcare industry is uniquely poised to rise above other industries when it comes to engagement simply because one’s health and wellness is an innately personal (and, therefore, individualized) topic.

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Darcy Mauke

Darcy Mauke

Darcy Mauke brings over 12 years of strategic marketing experience to the Customer Success team at Evariant. In her role as a Marketing Practice Leader, Darcy advises clients on their enterprise HCRM strategy, new patient acquisition, healthcare marketing best practices, and designing patient experiences to maximize patient loyalty and retention. Darcy holds a BS in Business Management with a concentration in Marketing from Babson College.
Darcy Mauke
Darcy Mauke

Latest posts by Darcy Mauke (see all)

5 Steps to Strategic Cardiology Service Line Growth

As the number one leading cause of death in the United States, cardiology is a primary concern for healthcare providers.Unfortunately, cardiology patients rarely take the initiative to resolve potential problems with their heart health until a serious event occurs, such as a heart attack or stroke.

cardiology lead time

Healthcare providers can take action by shortening the long lead time for cardiology – most patients have to wait about 44 days from the initial contact to consultation.

With shorter lead time, patients may see a doctor faster and have more time to manage and resolve heart problems. This also helps providers keep patients in-network. More

Chris Girardi

Chris Girardi

Chris Girardi oversees all staff and functions of Evariant’s multi-channel digital media offerings including planning, analysis, management, execution and analytics. He has over eight years of experience in digital media and direct response marketing.
Chris Girardi

20 Strategies to Boost Your Healthcare Marketing Campaigns

Think about the last time you went online to search for healthcare information. Maybe it was for quick answers about possible causes of the lingering headache you’ve had over the past few weeks. Or maybe you wanted tips on the best way to remove a stubborn splinter from your first grader’s foot.

It isn’t surprising that your first inclination would be to open up a browser in Google – before even calling your doctor’s office. Pew Research Center data shows 77% of all health inquiries begin at a search engine, with 72% of total Internet users say they’ve looked online for health information within the past year.

So, what does this mean for healthcare marketers? More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Healthcare Marketing: How to Drive Results in 2019

financial report chart and calculator medical report and stethoscope Healthcare marketing has come a long way in the last few years, especially when it comes to integrating technology and adopting a digital-first mindset. This evolution is due in part to sweeping changes in the industry, like value-based care, an influx of new players, like retail health, and the continual growth consumer power (ie consumerism).

As a result, hospitals and health systems need to adjust their strategy and focus on superior, personalized experiences to acquire, engage, and (most importantly) retain patients. If you can’t pivot quickly, you’ll lose to the competition—or worse, your marketing investments will simply create demand for them.

The key to success in 2019 pushing the foundation marketers have built in the last couple of years further. In other words, it’s time to take advantage of technology and digital tactics to move the needle on personalization efforts at scale and bring revenue into the organization. Let’s review what it’s going to take to drive results this year:

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Gary Druckenmiller

Gary Druckenmiller

Gary Druckenmiller, Jr. is Vice President, Customer Success at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 8 years and can be heard often on the hospital marketing speaking circuit. Gary has a bachelor’s degree in marketing from Bentley University.
Gary Druckenmiller

4 Strategies to Make the Most of Your Healthcare Marketing Budget

marketing strategyConvenient care options – including telehealth and urgent care facilities – are more pervasive than ever, which is forcing hospitals and health systems to reexamine their own customer experiences.

It’s critical; a recent study found nearly every consumer will stop visiting a practice after a poor experience. That’s bad enough, but there is real revenue opportunity in providing excellent experiences. The same study found that patients who have the best experiences spend 140 percent more than those with a bad experience. And with a third of providers missing their revenue targets last year, it’s time to do something different.  

The reality is, to provide these types of excellent experiences, healthcare organizations need more focus on personalization and engagement throughout the care continuum – as they find, guide, and keep patients for life. All facets of the health system need to come together and support this initiative, including the marketing team.

Unfortunately, healthcare marketers are often working with limited budgets, and thus need to ensure their strategies are as impactful as possible in order to drive quantifiable results. In other words, how can healthcare marketing departments get the most bang for their buck?

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Rachel Neely

Rachel Neely

Senior Healthcare Consultant at Evariant
Rachel Neely is the Senior Healthcare Consultant at Evariant. In this role, she serves as a healthcare marketing expert, guiding clients through collaborative workshops, identifying and reconciling points of marketing/physician ROI, overseeing the usability of Evariant products and solutions to ensure they meet client-specific needs, and collaborating with Physician and Marketing Practice Leaders to build new assets and points of view. Rachel holds a BA in Communication from Purdue University with specializations in Advertising and PR.
Rachel Neely