In this changing healthcare environment, providers are faced with a series of difficult questions. Is my organization doing enough to keep up with the times? Are our marketing efforts capturing the patients we need? Are they engaged throughout their care journey? Are we using the right channels and the right technology to deploy campaigns?
There are many factors that influence the state of modern healthcare. Government policy is a piece of this equation, as is a greater degree of collaboration between providers and payers. Health systems are also able to leverage increasingly sophisticated, big data-powered technologies that provide detailed and valuable insights into demographic propensities, care outcomes, and population health.
Health systems are continuing to have conversations around healthcare consumerism, the spread of value-based care, and the power of using high-quality data in AI and machine learning solutions that benefit providers, marketers, and researchers alike. Plus, health systems will reach patients through new channels – everything from video clips on social media newcomer TikTok to personalized display ads and adaptive email campaigns.
With the healthcare environment in constant flux, it’s important to periodically perform a gut check on your organization’s strategy. To assist in this analysis, we’ve compiled a list of recent healthcare marketing statistics that are worth a second look. More