Whether or not a marketing campaign is successful is largely based upon how you choose to spend your money. You need to be in front of the right consumers, with the right message, at the right time.
Sounds simple, right?
The basic budgeting steps are the same across all industries: Look at where money has been spent in the past, analyze the underlying patterns, and set up your marketing strategy accordingly.
Once you get into the details, however, things may not be so simple. Marketing is expensive. Many healthcare organizations – especially in this day and age – are tasked with accomplishing quite a lot with a limited budget. Paid digital campaigns, traditional advertising channels, and social media spend adds up quickly, but when integrated together maximize ROI.
So, how can healthcare marketers make the most out of their budgets? It comes down to analytics.