Calculating the Total Cost of Ownership for Healthcare Software

healthcare software costWith the advent of the digital age, consumers have increasingly turned to the Internet as their primary source to support decisions regarding medical care and provider selection. As a result, modern healthcare marketing tactics have become heavily digitized – and data underlies the entire operation, from patient demographic data to campaign performance data, to market claims data, to engagement metrics, and so forth. All of this is to say: Without the right software and technology in place to consolidate, interpret, and analyze data, even the most creative patient acquisition and retention tactics will fail. 

These days, robust healthcare software is nothing short of mandatory. An HCRM, for instance, allows health systems to integrate data from multiple sources and create comprehensive customer profiles, tracking interactions with patients and consumers across channels to obtain a 360-degree view of activity, preferences, and tendencies. It serves as the technological foundation for effective, personalized marketing communications: Messages delivered to the right people, over the right channels, at exactly the right time

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Kevin Rill

Kevin Rill

Kevin Rill is a dynamic leader with distinguished success strategizing, planning, delivering and supporting solutions that enable the future of Healthcare. Having been successful in a diverse array of positions throughout his 20 + year career, Kevin holds the unique perspective that technology is an enabler helping healthcare organizations be successful. At Evariant, Kevin helps drive an understanding of our solutions from care, business, security and technology perspectives both internally and externally. Kevin is entrenched with our customer, product, and technology teams to establish common threads of communication for value delivery that ultimately result in success for our customers and the communities they serve. Kevin believes winning as a team is achievable through strong collaboration and engagement across healthcare constituents.
Kevin Rill

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Make the Move: Transform Your Marketing Department into a Marketing Center of Excellence

Healthcare Digital MarketingThere are hundreds of reasons to rethink a hospital marketing team strategy or structure, but perhaps none better than this simple realization: Our campaigns aren’t making an impact.

In today’s healthcare landscape, the old, traditional tactics won’t cut it, nor will simply dipping your toe into digital advertising. Similarly, neither will old, traditional (read: siloed) structures. 

Healthcare consumers demand experiences not all that different from what they get from disruptive brands in retail – like Amazon, Apple, and Trader Joe’s. They can pick and choose the providers they see and hospital facilities they use based on previously ‘healthcare-irrelevant’ factors, such as convenience, atmosphere, and degree of personalization. In other words, customer experience matters. 

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Rachel Neely

Rachel Neely

VP of Customer Success at Evariant
Rachel Neely is the VP of Customer Success at Evariant. In this role, she serves as a healthcare marketing expert, guiding clients through collaborative workshops, identifying and reconciling points of ROI, overseeing the usability of Evariant products and solutions to ensure they meet client-specific needs, and collaborating with Physician, Engagement, and Marketing Practice Leaders to build new assets, frameworks, and points of view. Rachel holds a BA in Communication from Purdue University with specializations in Advertising and PR.
Rachel Neely

Rachel Neely Talks Precision Marketing on Touch Point Podcast

healthcare marketing strategyRachel Neely, VP of Customer Success at Evariant, sat down with Reed Smith and Chris Boyer last week to discuss the evolving structure of the healthcare marketing team on an episode of Touch Point, a podcast on digital marketing and patient engagement strategies for hospitals, health systems, and physician practices. 

This episode focused on the new ways in which healthcare marketing teams must collaborate cross-functionally in order to achieve continued growth. Consumerism is rapidly making its way into the healthcare industry: Where marketing teams were traditionally considered a reactive cost center for the health system, they are now taking the reins on strategic campaign planning in order to deliver personalized, hyper-targeted messaging that reaches consumers at the right place in the patient journey.

All of these efforts are driven by data – and, of course, the right technology needs to be in place in order to access data, analyze it, and develop actionable insights. 

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Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Compelling Statistics to Guide Your Hospital Marketing Budget in 2020

The hospital marketing landscape is now more fractured than ever before. While healthcare costs are skyrocketing, reimbursements have dropped in recent years. With tighter marketing budgets overall, traditional and digital channels compete for hospital marketing dollars at every turn. Yet in reality, marketing is a central driver of hospital revenue – therefore, hospital marketing teams must modernize their strategy to integrate a broad range of tactics and channels to more effectively reach today’s busy, distracted consumers.  

According to a recent survey, healthcare marketers consider themselves behind the curve in terms of digital marketing proficiency in comparison to other industries such as banking and e-commerce retailers. Nonetheless, healthcare systems have begun diversifying their digital marketing tactics:

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Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Five Considerations for Marketers During Fiscal Year Planning

group of businesspeople discussing the charts and graphs,businessmen discussing on stockmarket document in office,business partners consult documents at meeting,concept of brainstorm teamwork planningHistorically, marketing’s role in healthcare fiscal planning is reactive – the team gets a budget and proposed goals from upper management, and then must devise a tactical approach to meet those goals. The marketing team rarely has a role in proposing goals based on voice of the customer and consumer market behaviors.

But the industry is changing. A data and consumer-driven marketing strategy plays a critical role when hospitals are competing on price and convenience against brands like CVS, Walgreens and other disruptive players.  

Instead of sitting idly by during FY planning, marketers must take a more proactive approach. In the months leading up to the actual planning meeting, the team can establish leadership buy-in, identify high-value market opportunities, and start working on end-to-end consumer marketing strategies and not just a tactical hodgepodge of paid and earned media.

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Dan Lavelle

Dan Lavelle

Dan Lavelle is the VP of Healthcare Marketing at Evariant. In his role, Dan oversees planning, strategy and execution of multi-channel campaign center offerings for Evariant clients. Prior to Evariant, Dan was the Senior Director of Marketing for Lehigh Valley Health Network. Under Dan’s leadership, the marketing department made the shift from cost center to investment center, driving double digit ROI, and improved payor mix from a comprehensive precision marketing strategy. He has over ten years of healthcare marketing experience ranging from brand management to digital marketing and marketing technology.
Dan Lavelle
Dan Lavelle

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