The sheer volume of data available to – and underutilized by – healthcare organizations is staggering.
According to market intelligence firm IDC, 175 zettabytes of data will be stored worldwide by 2025. That’s a massive amount of data, especially when only 4.4 zettabytes of data existed in 2013. Since 2016, healthcare data in particular has experienced an amazing growth rate of 878 percent.
Competitive health systems leverage this data to build lifelong customer and patient relationships. The process of deriving insights from this data is commonly referred to as health analytics. These insights are used to build and foster customer relationships with the ultimate goal of optimizing patient acquisition, retention, and clinical outcomes.