During a recent webinar, Gary Druckenmiller, VP of Client Solutions at Evariant, discussed how healthcare marketers could benefit from measuring and optimizing the cost per acquisition (CPA) of their marketing campaigns. CPA is an often-overlooked metric that can be used to drive the most qualified leads, as well as predict the long-term ROMI in healthcare marketing campaigns.
Due to an evolving healthcare landscape and shrinking budgets, marketers need to start running leaner and neater campaigns by lowering their CPA and ultimately making their campaigns more cost-effective. Marketers can see lower CPAs after constant, daily optimization, made possible with the help of a CRM system to keep all campaign data and metrics in one place.
Let’s take a look at some key takeaways and questions asked during the webinar: