How Technology Strengthens the Physician-Patient Relationship

Healthcare TechnologyThe shift toward a value-based healthcare landscape has forced providers to find new ways to engage patients and consumers. Health systems need to prioritize patient engagement because consumers are changing – they are more informed than ever and focusing on better, more satisfying health experiences.

How can health systems keep up with this shift in patient expectations? 

Technology like telehealth, patient portals, mobile health, and healthcare CRM platforms can, with the right implementation, improve patient communication, loyalty, retention, and engagement within a health system. More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Transformation of the Marketing Function in Hospitals (Part 2)

This is the second post in a series of three blog posts that discusses how healthcare marketers need to transform their approach to adapt to shifting buying and searching behaviors. Read our first post about how hospital marketing departments need the right tools and team members in place to effectively reach and communicate with patients and physicians and our third post about what modern healthcare marketing departments need to do to refocus, reorganize, and stay relevant in the digital age.

The consumer-based healthcare market is transforming the traditional hospital marketing approach. Marketers need to start aggressively addressing healthcare consumer desires – for example, price transparency, better experiences, and higher quality of care – in order to attract, engage, and retain patients.

Healthcare marketers can start this transformation by employing the skills and strategies traditionally reserved for consumer-focused industries such as retail. The key is to create campaigns that deliver informed and consistent omni-channel patient communication, which will ultimately improve patient engagement and health outcomes.

Let’s take a look at few important skills the modern healthcare marketer can use to change their strategy: More

Gary Druckenmiller

Gary Druckenmiller

Gary Druckenmiller, Jr. is Vice President, Customer Success at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 8 years and can be heard often on the hospital marketing speaking circuit. Gary has a bachelor’s degree in marketing from Bentley University.
Gary Druckenmiller

X-360° Patient and Physician Views — Use Cases

This is the third in a series of three blog posts that discusses how you can achieve Extended 360° (X-360°) views of patients and physicians through big data analytics. Read our first post defining X-360° and our second post discussing the three primary rules of X-360° views and best practices to develop them.

Where to Start

Your health system has a higher chance of success implementing X-360° patient and physician views by taking “baby steps” and identifying a specific use case to start.

Never initiate a project of this scope without a specific use case in mind.

There are examples where some health systems started aggregating data before deciding the real-world objective. These institutions had mixed success. Instead, choose one area of the organization that can benefit most, or look for a part of the organization that is asking for big data and analytics capabilities.

In addition, keep in mind whether you want to start with a tactical goal or a strategic goal. A tactical goal focuses on a single department’s requirements, such as marketing, the physician liaison’s office, or billing. A strategic goal is more closely aligned with the health system’s executive objectives. Population health is one example of a strategic goal.

Whichever alternative you choose, be sure the platform can support multiple teams within your health system. You want to have one analytics platform that other parts of the health system can utilize, including service line leaders tasked with growing the business, strategic planning, and business development that is focused on building the network, investing in new facilities or services, and so on. More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Transformation of the Marketing Function in Hospitals

This is the first in a series of three blog posts that discusses how healthcare marketers need to transform their approach to adapt to shifting buying and searching behaviors. Read our second post about having the right skills to effectively reach and communicate with patients and physicians and our third post about what modern healthcare marketing departments need to do to refocus, reorganize, and stay relevant in the digital age.

Healthcare marketing strategies are changing in response to the move toward value-based care and an increasingly competitive market. As a result of these changes, hospital marketing departments need the right tools and team members in place to effectively reach and communicate with patients and physicians.

Hospitals can either be overwhelmed these shifting marketing strategies or they can become leaders in the marketplace. As overhead shrinks and budgets are cut, healthcare marketers need to focus on strategy and use thoughtful resources to move their organizations toward critical goal completion.

This shift in healthcare marketing is occurring in two ways: with people and with technology. Let’s take a closer look at each:

More

Gary Druckenmiller

Gary Druckenmiller

Gary Druckenmiller, Jr. is Vice President, Customer Success at Evariant. He functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 8 years and can be heard often on the hospital marketing speaking circuit. Gary has a bachelor’s degree in marketing from Bentley University.
Gary Druckenmiller

Best Practices to Develop X-360° Patient and Physician Views

This is the second in a series of three blog posts that discusses how you can achieve Extended 360° (X-360°) views of patients and physicians through big data analytics. Read our first post defining X-360° and why your organization needs X-360° patient and physician views. The third post in the series will discuss how you can achieve Extended 360° (X-360°) views of patients and physicians through big data analytics.

My 360° Views vs. Your 360° Views

There are some “got-yas” with X-360° views:

  • There is no single 360° view. The components of 360° views are different depending upon the use case. For example, a marketer wants data about emails, websites, search terms, behavior on mobile or social media, time of day, and devices used, and to bring that data together with demographics, buying behaviors, life style trends, etc. Physicians want a clinical profile that aggregates and analyzes data about procedures, drugs, family history, physicians, diagnosis, etc. Every department in a hospital can have at least one 360° view of a patient that is always changing based on business rules and the business problem.

More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant