The traditional role of the healthcare marketing department was to attract new customers through broad outreach. However, as the healthcare industry evolves and consumer expectations shift, marketing departments are no longer responsible for just bringing in “leads” – these teams are now tasked with managing the entire customer experience, starting at the first interaction and continuing until a loyal relationship is formed.
This is no easy task – and to successfully complete this task, healthcare marketers need the right technology. Technology that facilitates the creation of personalized messaging and automated engagement efforts. Technology that helps teams create integrated, omnichannel campaigns by incorporating analytics, strategy, and creativity. Technology that provides insights into customer data, giving healthcare marketers the tools to keep up with their evolving customer base.
With the right strategy and enabling solutions in place, healthcare marketers truly deliver a better customer experience. Let’s explore how.