Modern healthcare marketing departments need thinkers, feelers, and do-ers who can analyze data, generate demand, and create strategic and creative content to create holistic experiences that ultimately improve patient acquisition and loyalty efforts. A recent study by TEKSystem asked senior marketing executives about their expectations for digital marketing spend, skill needs, and organizational challenges.
The findings from TEKSystems has a lot of overlap with the challenges and skill gaps facing healthcare marketers when it comes to making the transition to an integrated digital campaign approach to reach consumers and patients with the right message at the right time. From mobile and social marketing to content and web design, healthcare marketers need to find ways to master these newer marketing functions to support the health system’s acquisition and retention goals.
Check out TEKSystem’s infographic below to learn more about the top digital marketing trends and in-demand skills of 2017:
In an upcoming SHSMDU webinar, Gary Druckenmiller, Marketing Practice Leader at Evariant, will share the skills and resources needed to transform the healthcare marketing department into a valuable, innovative and patient-centric entity.