Infographic: Top 5 Digital Marketing Trends and Skills Needed to Succeed

Modern healthcare marketing departments need thinkers, feelers, and do-ers who can analyze data, generate demand, and create strategic and creative content to create holistic experiences that ultimately improve patient acquisition and loyalty efforts. A recent study by TEKSystem asked senior marketing executives about their expectations for digital marketing spend, skill needs, and organizational challenges.

The findings from TEKSystems has a lot of overlap with the challenges and skill gaps facing healthcare marketers when it comes to making the transition to an integrated digital campaign approach to reach consumers and patients with the right message at the right time. From mobile and social marketing to content and web design, healthcare marketers need to find ways to master these newer marketing functions to support the health system’s acquisition and retention goals.

Check out TEKSystem’s infographic below to learn more about the top digital marketing trends and in-demand skills of 2017:

Top 5 Digital Marketing Trends

In an upcoming SHSMDU webinar, Gary Druckenmiller, Marketing Practice Leader at Evariant, will share the skills and resources needed to transform the healthcare marketing department into a valuable, innovative and patient-centric entity.

Digital Marketing Transformation in Healthcare

Sherrie Mersdorf

Sherrie Mersdorf

Sherrie Mersdorf is the Vice President of Marketing at Evariant. As an experienced marketing leader, she brings deep knowledge and experience building marketing growth machines. This experience enables her to educate healthcare providers on how to find, guide and keep patients for life. Her main focus is creating integrated cross-channel marketing programs, testing new marketing approaches, and closing the loop and demonstrating marketing ROI through effectiveness measurement methodologies. Prior to joining Evariant, Sherrie lead marketing at NewBrand (acquired by Sprinklr) and Cvent (NYSE:CVT) where her team executed tens of thousands of campaigns a year. She has a Bachelor of Science in Marketing Management from the Pamplin School of Business at Virginia Tech.
Sherrie Mersdorf