Nearly 86 million Americans have prediabetes, yet the majority are unaware. The good news is, healthcare marketing leaders have the tools to identify those at risk for prediabetes and implement proactive health strategies that put patients back in the driver’s seat and in control of their own health. Not to mention, a proactive strategy that focuses on targeted communication and optimized engagement can save the health system thousands downstream.
Our quiz will help determine if you’re taking the right steps to engage individuals with prediabetes: Do you know the leading indicators of prediabetes, what long-term complications are, or effective diabetes prevention methods? Use your knowledge to engage individuals with diabetes prevention and wellness campaigns.
Test Your Knowledge on Prediabetes Campaigns
Are you prepared to attract and acquire prediabetes patients as part of your proactive health strategy? Take our short quiz to find out.
Test Your Knowledge on Prediabetes Campaigns
What is a leading indicator of prediabetes?
Prediabetes symptoms are virtually nonexistent
You can have prediabetes for years but have no clear symptoms. Prediabetes often goes undetected until serious health problems, such as type 2 diabetes, show up. Classic symptoms that suggest prediabetes has progressed to type 2 diabetes include: increased thirst, frequent urination, fatigue, and blurred vision.
What percentage of the prediabetes population is aware they're at risk?
Only 10% of the prediabetes population is aware they're at risk
Approximately 84 million American adults—more than 1 out of 3—have prediabetes. Of those with prediabetes, 90% don’t know they have it.
Which of the following is NOT a long-term complication of diabetes patients?
Cystic fibrosis is not a complication of diabetes
Diabetes increases your risk of many serious health problems. Complications may include: neuropathy, DKA (ketoacidosis), kidney disease, stroke, HHNS, gastroparesis, and high blood pressure.
When evaluating marketing metrics, what does CTR stand for?
CTR stands for click-through rate
Click-through rate is the percentage of users who click on a link compared to the total number of users who view a page, email, or advertisement. It is commonly used to measure the effectiveness of online advertising and email campaigns.
What are effective diabetes prevention methods?
These are all effective methods to prevent diabetes
Exercises like aerobics and resistance training help you lose weight, lower your blood sugar, and boost your insulin sensitivity (insulin keeps your blood sugar within a normal range). Eating healthier is also critical to prevention, but that doesn’t mean fad diets and cutting out food groups. The key is variety and portion control in your healthy eating plan.
Which of the following is FALSE?
Type 2 diabetes is reversible
There is a widespread belief that type 2 diabetes is progressive and incurable. Many patients, and even doctors, do not realize that substantial weight loss can reverse type 2 diabetes. There is no guarantee of success, but a 2017 study by Glasgow University found that 75% of obese patients who lost 33 lbs of weight enter diabetes remission. Diet and exercise alone will control diabetes for some people. For others, a combination of medication and healthy habits will keep them at their best.
How do I know if I have prediabetes?
You can receive a prediabetes diagnosis with a blood sugar test
There are three recommended blood testing methods to identify or diagnose prediabetes: A1C, fasting plasma glucose, and 2-hour post 75 g oral glucose challenge. These are the same tests currently recommended to identify undiagnosed type 2 diabetes.
What is the average medical expenditure per year for an individual with diabetes?
The average medical expenditure per year for a diabetes patient is $16,750
People with diagnosed diabetes incur average medical expenditures of $16,752 per year, of which about $9,601 is attributed to diabetes. Diabetes patients, on average, have medical expenditures approximately 2.3 times higher than patients without diabetes.
What is the most common method to calculate the ROI of your marketing campaign?
(Revenue - Marketing Cost ) / Marketing Cost = ROI
While the basic formula stays the same, some organizations like to use revenue and total payments, while others use contribution margin. Regardless, they all require the use of data: tracking campaign responses across tactics, identifying campaign leads in the HCRM, and linking campaign activity to downstream patient encounters. This method provides healthcare marketers with the fundamental tools to evaluate their campaigns, plan their business, and report on initiatives in support of organizational business goals. We recommend working with your finance team to understand which financial metric your organization uses to calculate ROI.
What is NOT an effective patient acquisition strategy to find, guide, and keep prediabetes patients?
Executing a single-tactic marketing campaign is not an effective communication strategy
There is no one single marketing tactic that ensures you will find, guide, and keep prediabetes patients. Marketers must develop multi-channel precision marketing campaigns that effectively drive smarter patient acquisition and retention. Segmenting your audience with the help of predictive modeling, leveraging a healthcare CRM for targeted communication, and optimizing patient engagement for personalized experiences are all best practices to successfully guide prediabetes leads through the funnel and create patients for life.
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Want to learn more about identifying and marketing to high-risk, pre-diagnosis individuals? One of our recent presentations delves into how to successfully guide prediabetes leads through the funnel, create valuable, personalized content, and retain patients for life.
We’ll guide you through best practices for implementing a diabetes prevention campaign, including:
- Utilizing Predictive Modeling: Healthcare marketers lower cost-per-acquisition (CPL), increase response, and improve ROI when they effectively use predictive models to identify and market to consumers and patients most at risk. Health, demographic, and lifestyle data are used to refine models that identify those who may potentially be at-risk for prediabetes.
- Create Personalized Communication: Take advantage of marketing tools like healthcare CRM to create, orchestrate, and measure diabetes prevention campaigns. The communication should be tailor-made for individuals of similar ages, lifestyles, and demographics to improve engagement and results.
- Implement a Multi-Channel Strategy: The care journey is never linear – individuals will engage on different channels depending on what stage of the funnel they’re in. The right technology (HCRM, Engagement Center and marketing automation) coupled with the right data is key to ensuring patients have a consistent, holistic experience whether they’re reaching out through a patient portal or calling the office.