Debunking 10 Common Digital Marketing Myths in Healthcare [Infographic]

Today’s consumer is more proactive about their health. With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions.

To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

Do you know fact from fiction when it comes to digital marketing? This infographic debunks 10 common myths in healthcare digital marketing to help you optimize your digital strategy to reach today’s consumer and grow ROI.


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For more information on mastering precision marketing, we recommend checking out our guide, 20 Ways to Beat Competitors with Digital Campaigns, which breaks down the top campaign best practices for patient acquisition and engagement.

20 ways to beat competitors with digital cmpaigns



Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.