5 Steps to Strategic Cardiology Service Line Growth

As the number one leading cause of death in the United States, cardiology is a primary concern for healthcare providers.Unfortunately, cardiology patients rarely take the initiative to resolve potential problems with their heart health until a serious event occurs, such as a heart attack or stroke.

cardiology lead time

Healthcare providers can take action by shortening the long lead time for cardiology – most patients have to wait about 44 days from the initial contact to consultation.

With shorter lead time, patients may see a doctor faster and have more time to manage and resolve heart problems. This also helps providers keep patients in-network. More

The Next Generation Call Center Experience [Infographic]

In healthcare, a traditional call center experience can feel much like calling a cable company—detached, dull, frustrating. Personalized engagement is critical to the future of healthcare, but call center agents are often not given the tools to meet consumer expectations. Agents may be limited to a basic set of functions with minimal insights on patient journeys.

In order to succeed in today’s competitive landscape, providers must transform their call center into a strategic patient engagement engine. The infographic below highlights the enormous opportunity healthcare providers have to modernize their approach to the call centers. Those that embark on the transformation to the next generation call center—what we fondly call the Engagement Center—will see indisputable value in terms of extended patient lifetime value, high-value service line growth, and smarter patient acquisition and retention.


Addressing 3 Common Physician Alignment Challenges

physician treating patientPhysician performance significantly affects patient experiences, loyalty, and lifetime value. When physicians deeply engage and align with your health system, the result is better patient interactions and greater loyalty to your network.

In fact, alignment can make the difference between reaching organizational goals or failing to. With the right strategy, physician alignment leads to:

  • More in-network referrals
  • Increased revenue
  • Service line growth
  • Improved patient experiences
  • Better relationships between physicians and health systems More

20 Strategies to Boost Your Healthcare Marketing Campaigns

Think about the last time you went online to search for healthcare information. Maybe it was for quick answers about possible causes of the lingering headache you’ve had over the past few weeks. Or maybe you wanted tips on the best way to remove a stubborn splinter from your first grader’s foot.

It isn’t surprising that your first inclination would be to open up a browser in Google – before even calling your doctor’s office. Pew Research Center data shows 77% of all health inquiries begin at a search engine, with 72% of total Internet users say they’ve looked online for health information within the past year.

So, what does this mean for healthcare marketers? More

Key Considerations Before Outsourcing Your Healthcare Call Center

close up focus on call center headset device headset voip system with telephone answer machine technology at operation office desk for hotline telemarketing and network operator conceptAs much emphasis as there is on digital marketing – and for good reason – there is something to be said about talking with a person.

In fact, a recent study found that live voice remained customers’ preferred communication channel – and it has to be done right. Nearly two-thirds of customers will consider switching to a competitor after a bad phone experience.

In order to fully leverage this channel for growth, health systems need tools and resources that enable collaboration across the organization. However, many healthcare organizations face the reality that their call center is not integrated into their greater marketing strategy, in terms of campaign execution, insights, and ROI. But when they are, the impact is impressive.