Calculating the Total Cost of Ownership for Healthcare Software

healthcare software costWith the advent of the digital age, consumers have increasingly turned to the Internet as their primary source to support decisions regarding medical care and provider selection. As a result, modern healthcare marketing tactics have become heavily digitized – and data underlies the entire operation, from patient demographic data to campaign performance data, to market claims data, to engagement metrics, and so forth. All of this is to say: Without the right software and technology in place to consolidate, interpret, and analyze data, even the most creative patient acquisition and retention tactics will fail. 

These days, robust healthcare software is nothing short of mandatory. An HCRM, for instance, allows health systems to integrate data from multiple sources and create comprehensive customer profiles, tracking interactions with patients and consumers across channels to obtain a 360-degree view of activity, preferences, and tendencies. It serves as the technological foundation for effective, personalized marketing communications: Messages delivered to the right people, over the right channels, at exactly the right time

More

Quiz: Optimizing Engagement for Prediabetes Campaigns

diabetes prevention campaignNearly 86 million Americans have prediabetes, yet the majority are unaware. The good news is, healthcare marketing leaders have the tools to identify those at risk for prediabetes and implement proactive health strategies that put patients back in the driver’s seat and in control of their own health. Not to mention, a proactive strategy that focuses on targeted communication and optimized engagement can save the health system thousands downstream.

Our quiz will help determine if you’re taking the right steps to engage individuals with prediabetes: Do you know the leading indicators of prediabetes, what long-term complications are, or effective diabetes prevention methods? Use your knowledge to engage individuals with diabetes prevention and wellness campaigns. 

More

Make the Move: Transform Your Marketing Department into a Marketing Center of Excellence

Healthcare Digital MarketingThere are hundreds of reasons to rethink a hospital marketing team strategy or structure, but perhaps none better than this simple realization: Our campaigns aren’t making an impact.

In today’s healthcare landscape, the old, traditional tactics won’t cut it, nor will simply dipping your toe into digital advertising. Similarly, neither will old, traditional (read: siloed) structures. 

Healthcare consumers demand experiences not all that different from what they get from disruptive brands in retail – like Amazon, Apple, and Trader Joe’s. They can pick and choose the providers they see and hospital facilities they use based on previously ‘healthcare-irrelevant’ factors, such as convenience, atmosphere, and degree of personalization. In other words, customer experience matters. 

More

Bringing Marketing and the Contact Center Together to Transcend Touchpoints: Q&A with Gary Druckenmiller

contact center agentThe healthcare call center is the front door to the health system. Personalized engagement is critical to the future of healthcare, but call center agents are often not given the tools to meet consumer expectations.

Agents may be limited to a basic set of functions with minimal insights on patient journeys. It is clear that in order to succeed in today’s competitive landscape, providers must focus on proactive strategy to transform their call center into an engagement center.

Gary Druckenmiller, VP of Customer Success, recently led a webinar entitled Transcend Touchpoints from Digital to Appointment, where he unpacked the ways traditional call centers fall short today, how to integrate marketing into your call center strategy, and tips to better engage callers in order to convert them into patients, provide more proactive referrals, and ultimately improve marketing attribution and ROI. 

More

Leveraging Health Data Insights to Unlock Opportunities for Growth

In today’s competitive healthcare landscape, health systems are searching for new ways to attract and retain patients. Currently, 81 percent of patients are unsatisfied with their healthcare experience – which may explain why almost half of US adults between the ages of 23 and 53 are seeking a new healthcare provider. 

I’ll pause to let that sink in.

Almost half of US adults between the ages of 23 and 53 (aka predominantly commercially insured patients) are seeking a new healthcare provider.

As a result, healthcare systems must focus on creating campaigns that satisfy existing patients while attracting new patients into the practice. This requires in-depth, targeted data to attain a new level of business intelligence.

More