This is the first post in a three-part series discussing healthcare landscape challenges and the need to engage patients across their healthcare journey (not just within the four walls of the system), extend patient lifetime value, and increase patient acquisition and retention.
When we meet with healthcare leaders across the country, many convey a sense of urgency and need for transformation, digital and otherwise. Their organizations face new challenges and consumers have more purchasing power and higher expectations.
Single-tactic, traditional marketing efforts they’ve relied on for years no longer are enough; they need to develop more effective, targeted multi-channel campaigns to maximize budget and drive business results.
In order to successfully compete, they are adopting a data-driven approach to growth and gaining new visibility into marketing performance and provider network utilization.
Let’s evaluate what’s driving hospitals to innovate their growth strategies and what smarter patient acquisition and retention looks like: