Doctors and care providers across the healthcare continuum understand the impact a good rapport with patients has on their ability to provide superior medical care. A strong patient-provider relationship facilitates cooperation and provides greater opportunities to learn about a patient’s unique health needs. This enables providers to better connect patients with the treatments and resources to improve overall health.
At an organizational level, building and maintaining strong relationships is just as important, now more than ever.
Think of it this way, modern healthcare consumers are experiencing higher premiums, deductibles, and copays. As a result, they’ve taken it upon themselves to ensure the healthcare systems they use provide the greatest value for their money. Consumers are researching competitive pricing, overall care quality, and customer service in order to choose the healthcare organizations that balance price and value.
Given the fact that it costs five times more to attract a new customer than to retain an existing one, it’s becoming increasingly important that organizations focus on patient retention. By building relationships with patients across the healthcare system, organizations can identify opportunities to provide greater value throughout the patient’s healthcare journey, helping create patients for life.
With this in mind, we will explore four reasons why relationship management is an essential part of effective patient retention. More