In modern society, we’re absolutely bombarded by content; the internet grows by over 2 million new blog posts, 864,000 hours of video content, and 294 billion sent emails every single day!
Multiply that by a lifetime, and it’s staggering to think about the level of competition there is for a person’s attention.
The question marketers must now ask themselves is, how do I create content that will not only grab a consumer’s attention, but inspire them to purchase? In the healthcare space, where consumers have an ever-growing abundance of choices, marketers must focus on crafting strategic content that will uniquely resonate with audiences and create patients for life.
Let’s take a look at three key methods you should leverage to ensure your healthcare marketing content supports the journey from lead to new patient: