How Penn Medicine leverages CRM in their contact center

By: Leo Vartorella

While some organizations may overlook the importance of their contact center in shaping the patient experience, it’s an invaluable patient acquisition and retention touchpoint. Organizations should seize the opportunity to leverage the contact center to provide exceptional customer experiences and to gather deeper insights about their patients. Read more

3 Keys to developing actionable insights from your healthcare data

By: Gary Druckenmiller

Today’s patients – more than ever before – have choices when it comes to healthcare.

From their computer or mobile phone, they’re able to research hospitals, providers, and physicians. Because of this, healthcare organizations need to work harder – and smarter – to ensure patients choose them for their healthcare needs again and again. Read more

4 Ways to Improve Patient Engagement with Your Call Center

In the age of digital, a phone call can be the best thing to cut through the noise, solve a problem, answer a question, and truly build a relationship between an organization and a customer. In the highly personal business of healthcare, this can be especially true. Read more

Joe Healthcare Marketer, You Are Cordially Invited to the C-Suite


By: Jane Weber Brubaker

In a March 2016 article, “Gentlemen, Start Your Engines! Lehigh Valley Health Network Revs It Up with Integrated CRM/PRM Strategy,” we got right up to the starting line with the health system’s CRM selection and implementation, and learned about its ambitious plans for the future. Read more

Evariant Ranked Number 332 Fastest Growing Company in North America by Deloitte

By: Veronica Silva Cusi

Evariant, a healthcare CRM data analytics platform, announced it ranked 332 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Read more