Using Propensity Models to Drive Direct Mail Results in Healthcare

With the average person receiving over 2,900 marketing messages a day, consumers have grown accustomed to a barrage of marketing messaging during their daily routines. Most of these messages are ignored, especially if they’re not relevant to the recipient.

To increase the probability of engagement, many hospitals and healthcare organizations are using multi-channel approaches – a combination of digital and traditional channels to optimize initial outreach, drive long-term engagement, and convert leads.

Digital options, such as email marketing, are an undeniably cost-effective way of reaching consumers and moving them through the sales funnel. However, the most successful marketers complement those messages with targeted traditional marketing efforts. Direct mail is one of the most common – and effective – methods used in the healthcare industry. Why? Because direct mail marketing simply works.

However, given the time it takes to create, print, and send direct mail, it can be expensive. To optimize results and generate ROI, marketers need to be sure that direct mail is being sent to the best prospects. In this effort, propensity modeling can be a valuable tool.

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Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

The Future of Population Health Management: 5 Trends to Watch

Population health management is a strategy aimed at improving the health of segmented populations and reducing care costs. PHM requires in-depth data analyses to identify trends across a targeted group and effective outreach tactics that leverage these populations with optimal health information at the right time, in order to improve care outcomes.

Many healthcare organizations aim to maintain the upward trajectory of population health initiatives by furthering current programs and reaching new patient populations. In a report detailing healthcare executives’ goals for 2018, 95 percent ranked population health between “moderately” and “critically” important for the future success of their organization.

In this post, we’ll dive into five population health management trends and discuss how healthcare organizations can leverage them.

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Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

The Contact Center: Engagement Evolves with Personalized Interactions

This is the second post in our three part series on transforming yesterday’s call center into tomorrow’s engagement center.  See our first post and be sure to stay tuned for the piece where we explore how patients and providers benefit from anywhere, anytime access and interaction.

Healthcare Call CenterA new model for call center—the contact center—has emerged in leading health systems in response to market trends and greater consumerism around healthcare purchasing. Typically, this more-robust, more-capable model integrates multiple communications channels—phone, web and email, both inbound and outbound, and multiple contact scenarios into a centralized operation.

Leveraging robust CRM technology and comprehensive data at the core to support more personalized interactions, this model increases consumer engagement through tailored and pertinent communications. More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

The Engagement Center: Patients and Providers Benefit from Anywhere, Anytime Access and Interaction

This is the final post in our three-part series on transforming yesterday’s call center into tomorrow’s engagement center.  Be sure to read out first post introducing the problem with traditional hospital call centers and our second post exploring the contact center model that has emerged in several leading health systems in response to trends in the market and greater consumerism around healthcare purchasing.

Healthcare AccessThe key goals of patient and consumer engagement include delivering better- quality, more-timely care, reducing overall costs of care, and ultimately improving health outcomes for individuals and populations—The Triple Aim. This is true across a variety of scenarios, from acute and ambulatory care and follow-up to chronic condition management to population-level maintenance of health and wellness.

With today’s patients and consumers expecting more from their providers, health systems have an opportunity to do even more to drive high-impact engagement beyond just modernizing call centers with CRM technologies and driving proactive communications. More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Why the Traditional Hospital Call Center No Longer Does the Job

This post is the first in a series about transforming the traditional hospital call center to drive engagement, acquisition and retention, and revenue. In our next post, we’ll examine the engagement center, a model that has emerged in several leading health systems in response to trends in the market and greater consumerism around healthcare purchasing. In our final post, we’ll examine how one large academic institution is blazing the path to anywhere, anytime engagement, delivering powerful advances for patients, local populations, and its business results.

Hospital Call CenterToday, a strong patient-provider relationship is central to the strategic market shift to patient-centric care. This shift is a result of changing customer expectations and market fluctuations; healthcare consumers want better care and reduced costs. As a result, health systems now need to capitalize on every patient and consumer interaction—from fielding a first inquiry to actively supporting proactive health, ongoing care, and recovery—to successfully acquire and retain patients for life.

To achieve this, health systems need to speak with a unified voice and deliver consistent, positive experiences in every interaction, no matter how they communicate with patients and customers. As call centers handle around 68 percent of all consumer interactions, it’s vital that the hospital call center is set up to deliver these types of experience.

Unfortunately, traditional hospital call centers are not. Why? Let’s take a closer look at what these types of call centers are like:

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Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant