How to Engage Aging Baby Boomers with Targeted Patient Engagement

email marketing or newsletter concept, diagram with iconsBaby boomers are getting up there in years. For health systems, this translates into ever-rising demand in service lines that cater to a large proportion of retirees – cardiology, oncology, and orthopedics, in particular.

Moreso than for previous generations, baby boomers live longer with chronic conditions such as arthritis, high cholesterol, hypertension, diabetes, congestive heart failure, and dementia that evolve slowly and lead to complications later in life. Heart disease, stroke, and cancer are the leading causes of death, with obesity impacting all of the above. Age-related functional impairments around hearing, eyesight, and mobility mean more resources are needed just to perform daily tasks and maintain quality of life.
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Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

5 Common Predictive Modeling Mistakes to Avoid at Your Health System

Big data has become the ”promised land” for healthcare – yet the industry is still learning how to put that valuable data to use, including when marketing to patients.

Most health systems have accumulated massive quantities of patient, provider, and market claims data at this point. However, they often lack robust health analytics to understand the behavior of current patients and populations they’d like to target. 

Fortunately, healthcare-specific marketing technologies are becoming more sophisticated, and most healthcare CRM platforms include built-in predictive analytics. Propensity modeling in particular is a must-have for successful digital marketing teams. It’s a statistical approach that’s used to predict the likelihood that a specific event will occur. Marketers may apply a range of diagnostic, demographic, encounter history, and other variables to predict the likelihood that a patient is, say, a viable candidate for bariatric surgery. If yes, the patient is added to the target audience for a bariatric campaign and receives messages according to rules for that audience. 

Propensity modeling makes the wealth of data available to health systems more actionable. First, propensity models consider a wide array of variables and mathematically condense them. Next, the models derive patterns and relationships from discrete datasets and translate them into key insights. These insights allow marketers to build more strategic, impactful campaigns. 

The process of building propensity models, however, is not simple. Analysts who don’t carefully vet their data sources or who succumb to so-called “overfitting” their models see campaigns fall flat, wasting a great deal of time, money, and other resources.
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Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

3 Underutilized CTAs to Improve Healthcare Digital Marketing ROI

text call to actionHealthcare has become increasingly consumer-driven in recent years, and today’s patients are far more selective when choosing a health system to entrust with their care.

According to a recent study by Pew Research, 77 percent of consumers begin healthcare research on a search engine like Google or Bing. They spend plenty of time browsing websites, reading reviews, and learning about their symptoms before scheduling an appointment. 

In light of these circumstances, healthcare marketers are tasked with creating a digital experience that rivals those of big-name retailers and other direct-to-consumer brands. A hospital website or campaign not only needs to promote awareness and drum up high-quality leads, but it also needs to get those leads in the facility door. To do so, every element of the digital experience should encourage immediate engagement: Websites must be mobile-optimized, facility phone numbers must be obvious, and landing pages must command action. 

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Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Debunking 10 Common Digital Marketing Myths in Healthcare [Infographic]

Today’s consumer is more proactive about their health. With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions.

To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

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Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Q&A: Mercy Health on Performance Measurement and Change Management

Like many hospitals and healthcare providers, Mercy Health System wanted to accelerate market share growth, improve network utilization, expand business-to-business sales opportunities, and better track pipeline. They knew they had to rethink their approach to business development in order to make a change.

Mercy began a journey toward success by defining a roadmap of goals, expanding the traditional role of the liaison, incentivizing cultural change, and adopting data-driven reporting technology to target growth.

Recently, leaders from Mercy Health shared their stories with us. Carlos Saenz, VP of Business Development, and Chandra Mowli, Director of PRM and Business Intelligence, discussed the process of aligning technology with data to track meaningful interactions and measure performance.

If you missed it, you can watch the presentation here. More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant