Debunking 10 Common Digital Marketing Myths in Healthcare [Infographic]

Today’s consumer is more proactive about their health. With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions.

To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Q&A: Mercy Health on Performance Measurement and Change Management

Like many hospitals and healthcare providers, Mercy Health System wanted to accelerate market share growth, improve network utilization, expand business-to-business sales opportunities, and better track pipeline. They knew they had to rethink their approach to business development in order to make a change.

Mercy began a journey toward success by defining a roadmap of goals, expanding the traditional role of the liaison, incentivizing cultural change, and adopting data-driven reporting technology to target growth.

Recently, leaders from Mercy Health shared their stories with us. Carlos Saenz, VP of Business Development, and Chandra Mowli, Director of PRM and Business Intelligence, discussed the process of aligning technology with data to track meaningful interactions and measure performance.

If you missed it, you can watch the presentation here. More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Creating a Harmonized Customer Experience

call center worker accompanied by her team The rise in modern consumerism has led to a new trend – individualization – a buzzword that has been proven applicable across all industries, even healthcare.

To create successful, individualized marketing campaigns, organizations need to deliver premium content experiences to a segment of One. These consumer experiences must also be optimized in real-time based on the actions and preferences tied to that customer’s unique identity. This not only applies to the visual and written content health systems distribute online – it also pertains to the contact center. 

More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Using Big Data Analytics to Create Customer Intimacy in Healthcare

The sheer volume of data available to – and underutilized by – healthcare organizations is staggering.

According to market intelligence firm IDC, 175 zettabytes of data will be stored worldwide by 2025. That’s a massive amount of data, especially when only 4.4 zettabytes of data existed in 2013. Since 2016, healthcare data in particular has experienced an amazing growth rate of 878 percent.

Competitive health systems leverage this data to build lifelong customer and patient relationships. The process of deriving insights from this data is commonly referred to as health analytics. These insights are used to build and foster customer relationships with the ultimate goal of optimizing patient acquisition, retention, and clinical outcomes.
More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant

Batch vs. Stream Processing: What’s Best for Healthcare Big Data

batch processing vs real time processing for healthcare big dataThe healthcare industry is undergoing a big data revolution. By 2025, 175 zettabytes of data will exist, which is almost four times the amount of data that existed in 2018. Every year, data grows at an astounding rate, reaching volumes that are nearly incomprehensible.

What does big data mean for healthcare – and what are the limitations?

With this massive influx of patient and physician data from EHRs, surveys, personal data sources, and more, healthcare institutions need effective ways to harness the information to master precision marketing, optimize the patient experience, and improve network utilization.

Historically, the healthcare industry has lagged in technology adoption. In fact, many systems still rely on large data processing in the form of batch processing, which is limited by its inability to process data quickly. Stream processing, on the other hand, supports near real-time data processing, giving health systems a higher level of accuracy with time-sensitive data processing.
More

Evariant

Evariant

Evariant provides a leading healthcare CRM solution suite designed to help health systems transform the healthcare experience for their consumers, patients, and physicians. Built on the Salesforce Platform, our solutions foster richer consumer/patient engagement and tighter physician alignment. Powered by cutting-edge data and analytics, Evariant enables health systems to effectively communicate care options that increase revenue and market share, while optimizing network utilization. Many of the top health systems have selected Evariant to thrive in today’s hyper-competitive and rapidly changing environment.
Evariant