Today’s consumer is more proactive about their health. With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions.
To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.