Think about the last time you went online to search for healthcare information. Maybe it was for quick answers about possible causes of the lingering headache you’ve had over the past few weeks. Or maybe you wanted tips on the best way to remove a stubborn splinter from your first grader’s foot.
It isn’t surprising that your first inclination would be to open up a browser in Google – before even calling your doctor’s office. Pew Research Center data shows 77% of all health inquiries begin at a search engine, with 72% of total Internet users say they’ve looked online for health information within the past year.
So, what does this mean for healthcare marketers? More