Evariant Unveils Healthcare’s Only Patients for Life Platform™

Enhanced actionable intelligence and expert capabilities that empowers healthcare marketers to find, guide and keep patients for life

Salt Lake City, UT—April 30, 2018—Evariant unveiled today healthcare’s only Patients for Life Platform™ with new solution enhancements that better enable healthcare providers to optimize growth through smarter patient acquisition and retention. As the battle for the healthcare consumer intensifies, providers must find ways to drive high-value service line growth, extend patient lifetime value, and improve network utilization and planning. Evariant is on the forefront of innovation delivering new enhanced actionable intelligence and expert capabilities that empower healthcare marketers to find, guide and keep patients for life. More

4 Steps to Create an Effective Data-Driven Physician Engagement Strategy

By: Emilio Ruocco

In today’s healthcare environment, physician engagement is essential to improving quality of care, efficiencies and organizational revenue. A recent Gallup study revealed that physicians who were fully engaged or engaged were 26 percent more productive than those who were not engaged or actively disengaged. In terms of patient revenue, this difference equates to an average of $460,000 in revenue per physician, per year. Read more

Envera Health and Evariant Team up to Create End-to-End Engagement Services Offering for Healthcare

Partnership combines leading CRM, analytics, healthcare applications and clinical workflow expertise to create an ecosystem to succeed in consumer-driven care

Envera Health and Evariant are partnering to create a full-service ecosystem that will assist health systems to deliver a superior consumer experience, improve outcomes and drive growth. Built on a leading Healthcare Customer Relationship Management (HCRM) platform powered by data, analytics, and services, the partnership puts the patient at the center by building a 360-view of the patient, creating a better care environment for patients, providers and payers and extends the capabilities of Salesforce Health Cloud. Health Cloud gives healthcare providers the ability to make smarter care decisions, engage with patients across their caregiver networks and manage patient data in new and powerful ways. More

Futurescan Strategic Planning Tool Released



By: Andis Robeznieks

The 2017 edition of the Society for Healthcare Strategy & Market Development’s annual assessment — called the Futurescan 2017-2022 Healthcare Trends and Implications — identifies “the Building Blocks of Transformation” that will drive health care change between 2017 and 2022. Read more

The Business Case for Social Media in Health Care



By: Savanna Myer

Historically, reaching patients and consumers within the healthcare industry to provide them with information about diseases, hospital services, and treatment has been a task for the marketing department. Traditional methods of reaching these consumers have included offline channels such as billboards, making it difficult to measure marketing ROI. Today’s consumers are staying connected to the world around them by seeking and receiving their information, and through social media, they are connected 24/7. Read more