Utilizing Marketing Automation to Drive Success
Date/Time: Tuesday, April 3 at 3pm ET (NEW DATE)
Speakers: Jeff Bean, Consultant, Scripps
Rachel Neely, Senior Healthcare Consultant, Evariant
“Healthcare marketing is not TV ad buys and billboards that no one can accurately measure,” says Jeff Bean, a consultant for Scripps Health. “It’s so much more than that today, including the responsibility to show both what you are marketing — and how it’s helping the bottom line.”
Providers have to make the shift towards guiding patients through their individual journey after the first lead inquiry, and engaging through marketing automation journeys increases patient acquisition and retention, allowing marketers to show efficacy with provable ROI.
During the webinar, Rachel Neely, Senior Healthcare Consultant, and Jeff Bean will discuss the best practices and metrics for identifying your market, improving customer experience, and channeling that information to further create actionable intelligence through marketing automation.
Register up for this webinar to learn how to:
- Utilize HCRM with marketing automation to increase patient conversion
- Identify your addressable market to curate actionable intelligence.
- Partner with your call center to improve patient experience and track unconverted patients.