Redefining Awareness Month Success:
Strategies for More Effective Breast Cancer Awareness Campaigns
Speaker: Chris Girardi, VP, Campaign Center, Evariant
Health awareness campaigns continue to grow each year. Rather than competing with awareness month advertisers for new customer acquisition and sinking thousands of precious marketing dollars during the awareness month itself, we advise taking a more strategic approach.
Chris Girardi, VP, Campaign Center at Evariant discusses strategies for running effective multichannel health awareness campaigns that keep your health system’s brand primed to new and existing patients.
Watch the presentation to learn how to:
- Optimize your marketing budget before, during, and after a specific awareness month
- Capitalize on existing assets (landing pages, homepages, organic content, etc.)
- Produce and share high quality content
- Develop a multichannel campaign roadmap
- Clearly define goals, audiences, and desired actions