Best Practice Guide
Here you’ll find our best practice guides providing in-depth looks at Evariant resources, including blogs, eBooks, webinars, and more addressing industry data and practical strategies for health systems.
Consumer and Patient Engagement
Patient engagement is a healthcare strategy that strives to improve health outcomes, encourage better patient care, and achieve lower costs. It is a concept combining a patient’s knowledge, skills, ability and willingness to manage their own care with communications designed to promote their positive behaviors. Patients want to be engaged in their healthcare decision-making process, and those who are engaged in their care tend to be healthier.
Physician management is a healthcare strategy aimed at creating stable relationships between physician and hospital or health system and is often characterized by strong commitments to enhanced patient care, lower costs, improved efficiency, and better quality and patient safety. As the average revenue generated by each physician grows, building and maintaining relationships is more important than ever.
Healthcare marketing is the process of identifying and communicating with qualified prospects, including patients and physicians, through various channels. The success of any marketing campaign is directly dependent on effectively targeting the right decision maker at the right location with the right message. To do that, marketers can leverage claims data enabling them to develop effective campaigns that can help grow their organizations’ bottom line.
Healthcare Big Data
The term healthcare big data refers to new technologies and approaches needed to cope with, and leverage, the massive growth of patient data. By collecting and analyzing big data, healthcare professionals can better understand the issues individual patients or consumers care the most about, and then deliver relevant messaging through preferred communication channels.
The role of technology in healthcare has rapidly evolved over the last decade. Technology like CRM and PRM systems have revolutionized information gathering, research, and communication in the healthcare industry. With the help of these new tools, providers are using health IT to improve care as well as better communicate with their target audience.
Traditional call centers often operate within departmental silos, inhibiting patient and physician engagement. An engagement center, on the other hand, taps into opportunities to deliver more personalized forms of communication, promoting proactive population health management across the care continuum.